Our site is formal, Instagram is jokey and sales emails are dry
We define 3-4 voice traits and set limits for each channel. Then we add "do" and "don't" examples for common situations.
Tone of voice: make every text sound like one company
We define how your brand speaks: traits, vocabulary, do's and don'ts, and worked examples. Your website, emails, sales team and AI agents then write in the same voice.
Quote and schedule after your brief
Who it's for
- Founders whose copy changes depending on who wrote it
- Companies about to launch a site, ad campaign or AI chatbot
- Teams where several people write: marketer, sales, freelancers
- Brands that talk to customers in more than one language
Problems we solve
Every new writer asks how we should sound
We write a short guide with a vocabulary, headline patterns and address rules. We agree on the schedule after clarifying scope and dependencies.
Our AI chatbot sounds like every other chatbot
We turn the voice into a system prompt (the instructions an AI agent follows) and test it on real customer questions.
We can't tell how our copy differs from competitors
We review the copy of 5-8 competitors and look for open ground in how they talk. Then we propose a voice that doesn't blend into the market.
What's included
- Short brief and audit of your existing copy
- Review of 5-8 competitors' language
- 3-4 voice traits, each explained in practical terms
- Address rules: formality level and tone in difficult situations
- Vocabulary: words to use and words to avoid
- Examples for up to 10 situations: greeting, refusal, complaint reply, announcement
- 2-3 key texts rewritten as reference samples
- System prompt for an AI assistant that writes in your voice
- Guide as PDF plus an editable file you keep
- Second-language version of the guide (Full package)
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Basic
Small business that needs clear writing rules
- Brief and audit of your copy
- 3 voice traits
- Do/don't vocabulary
- 4-6 page guide
02
Standard
Companies with a site, social channels and several writers
- Review of 5 competitors
- 4 traits and address rules
- Examples for 10 situations
- 2 rewritten key texts
- 10-15 page guide
03
Full
Businesses with AI agents or multilingual communication
- Everything in Standard
- Prompt for an AI chatbot or assistant
- Testing on 20 real queries
- Guide in two languages
- Online training session for your team
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Audit
We collect your copy and your competitors'. We look for where your voice drifts and where there is open space.
Voice draft
We propose traits, vocabulary and first examples. You mark what feels like you and what doesn't.
Test on real copy
We rewrite real texts and, if needed, run them through an AI assistant. We check that the tone holds.
Handover
You receive the guide and all working files. Everything is yours under the agreed terms.
Scope and limits
- We don't promise sales growth: a voice helps copy work better, nothing more
- We don't write your content forever: we deliver rules and samples, not monthly copywriting
- We can't guarantee an AI agent never drifts from the tone: it needs checking and prompt updates over time
FAQ
How is tone of voice different from a logo or brand style?
Logo and colors are what people see. Tone of voice is how the brand speaks. It keeps your site, ads and emails sounding like one person wrote them.
Does a small business need this?
If you write most copy yourself and there isn't much of it, Basic is usually enough. It pays off when a second writer joins or when you launch ads or a chatbot.
What do I need to provide?
Your existing copy (site, posts, emails), examples you like and dislike, and a description of your customers. We agree on the schedule after clarifying scope and dependencies.
How does this help an AI chatbot?
We write a prompt with your rules, vocabulary and sample replies. The bot then answers in your style instead of generic phrases. We test it on real questions.
Can the guide cover two languages?
Yes. Languages differ in sentence length and formality, so we adapt the rules for each rather than translate word for word.
Who owns the materials?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.