yucod

A brand identity that holds together: logo, colors, type and guidelines

We design your mark, palette, typefaces and the rules for using them. You get a file set that keeps your site, ads and social profiles looking like one company. It is the base for your website and marketing, which work better when the brand is clear.

Quote and schedule after your brief

Who it's for

  • New businesses preparing to launch
  • Companies with an outdated or patchwork logo
  • Owners about to build a site or run ads who need one consistent look
  • Brands entering new markets that need versions for several languages

Problems we solve

Different people made different pieces and nothing matches

We build one system: mark, colors, typefaces, spacing. Every element has a rule, so anyone can make a new banner or business card without breaking the style.

I worry the logo will look like someone else's

Before presenting, we run sketches through reverse image search and mark databases. This is not a legal clearance, but it removes direct matches. Trademark registration needs an IP attorney.

My designer sent only a PNG that cannot be scaled or printed

We deliver vector files (formats that stay sharp at any size): SVG and PDF, plus PNG for screens. Light, dark and one-color versions are included.

Branding projects drag on, cost a lot and feel vague

We prepare a quote after your brief. You see directions at the first stage and pay in stages. AI speeds up research and mockups, while designers make the final decisions.

What's included

  • Short analysis of your niche and 3–5 competitors: what they share and how you can stand apart
  • Logo sketches in 2–3 directions
  • Refinement of the chosen direction with up to two revision rounds
  • Primary and compact logo versions, plus a profile-icon version
  • Color palette with HEX, RGB and CMYK values
  • Typeface selection with licenses that cover web and print
  • PDF brand guidelines: spacing, minimum sizes, misuse examples, usage samples
  • Vector and raster files in all needed formats
  • Templates: social avatar, cover image, business card
  • Handover of all files and access on completion day

Choose the scope

Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.

01

Logo

A simple start: you need a mark and the core files

  • 2 sketch directions
  • Primary and compact versions
  • Palette and 2 typefaces
  • Vector and PNG files
Discuss this scope
02

Identity

A business that needs a coherent look for its site and ads

  • 3 sketch directions
  • Logo in all versions
  • Palette, typefaces, graphic elements
  • 10–15 page guidelines
  • Social templates and business card
Discuss this scope
03

Brand System

Companies with several product lines or several markets

  • Everything in Identity
  • Extended guidelines with application examples
  • Presentation and document templates
  • Multi-language logo and lockup versions
Discuss this scope

How we work

01

Brief and requirements

You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.

02

Research and directions

We study your niche and competitors, then show 2–3 sketch directions. You pick one.

03

Mark and system design

We develop the chosen direction: shape, colors, typefaces. Up to two revision rounds are included.

04

Guidelines and files

We write the usage rules and prepare all formats and templates.

05

Handover

You receive all files and access. Everything is yours under the agreed terms.

Scope and limits

  • We do not promise everyone will like the logo: we design it to do its job, not to please every taste
  • We do not handle trademark registration: that requires an IP attorney
  • We do not promise sales growth from a new logo alone: it is the base, while the site, ads and automation drive results

FAQ

How much does a logo cost?

We prepare a quote after reviewing your brief and requirements. A first stage can cover: 2 sketch directions; Primary and compact versions. Scope, payment and schedule are agreed before work starts.

What do you need from me?

A short description of your business, examples of styles you like and dislike, and your name and tagline if you have them. Also one person who answers quickly, which keeps the timeline on track.

How many revisions are included?

Up to two rounds on the chosen direction. Changing direction entirely is a separate stage, and we state the cost upfront.

Who owns the rights to the logo?

We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.

Can you do a logo if I already have a website?

Yes. We can update colors and typefaces on the site as a small separate task or as part of a redesign. If you have no site yet, the identity goes straight into its design.

What role does AI play?

It speeds up research, idea generation and mockups. Designers finish the final mark and guidelines by hand, so files are clean and the shapes are deliberate.

Start with your task

Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.

Start a project brief