We look like every competitor and end up competing on price
We review 5–10 competitors, your strengths and what customers actually ask for. Then we write positioning (the place your brand holds in the buyer's mind) that you can test.
Brand strategy that makes buyers understand why you, before they talk to sales
We define who your brand is for, what it promises and how it differs from competitors. You get a short document that guides your website, ads and AI agent scripts.
Quote and schedule after your brief
Who it's for
- Businesses entering a new market or niche
- Companies with several products or divisions that confuse buyers
- Owners preparing a rebrand, new website or ad launch
- Startups that need to explain the product in one sentence
Problems we solve
Our website, ads and sales decks all say different things
We write key messages, a tone of voice and simple writing rules. They are easy to hand to a copywriter, a designer or to build into AI agents.
We have several divisions and no clear way to present them
We design the brand architecture (how the master brand, sub-brands and products relate) and show what belongs on the homepage and what goes into separate sections.
We are not sure who our customer really is
We run up to 5 short interviews with your customers or sales staff and describe 2–3 segments with their motives and objections.
What's included
- Intro call with the owner and collection of source material
- Competitor analysis: promises, visuals, weak spots
- Interviews with customers or sales managers
- Audience segments and their motives
- Positioning: who for, what you offer, how you differ, why people should believe you
- Brand architecture when there are several divisions
- Key messages, slogan options and tone of voice
- Short brand guide in PDF and Notion
- Recommendations for the website, ads and AI agents based on the new positioning
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Express
Small business or startup with one product
- Brief and analysis of 5 competitors
- One target audience
- Positioning and key messages
- Short 8–10 page document
02
Standard
Companies preparing a website, ads or a new market entry
- Analysis of 8–10 competitors
- Up to 5 customer interviews
- 2–3 audience segments
- Positioning, tone of voice, slogans
- Brand guide with recommendations for site and ads
03
Extended
Multi-division businesses or a rebrand
- Everything in Standard
- Brand architecture and naming of divisions
- Workshop with your team
- Rollout plan for site, ads and CRM
- AI agent materials: tone and scripts
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Research
We analyse competitors, the market and your data, and interview customers or sales staff.
Positioning draft
We present 2–3 positioning options with reasoning. You choose a direction.
Detailing
We write the messages, tone of voice and brand architecture if needed.
Handover and rollout
You get the brand guide and all files. Everything belongs to you under the agreed terms. Optionally we apply the strategy to your website, ads, AI agents and CRM.
Scope and limits
- We do not promise sales growth: strategy is a foundation, and results depend on how it is applied
- We do not design a logo or visual identity in this service; that is separate work
- We do not invent brand values with no basis in your data and customer conversations
FAQ
How is brand strategy different from a logo and design?
Strategy answers who you are, who you serve and why people should believe you. Design then visualises that answer. Without strategy, design can look good and still explain nothing.
How much of my time is needed?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: brief and analysis of 5 competitors; One target audience. Scope, payment and schedule are agreed before work starts.
Can we skip customer interviews?
Yes. The Express package works from your data and market analysis. It is faster and cheaper but less precise. Interviews give you wording you cannot invent at a desk.
How do you check that the positioning works?
We offer a pilot with a measurable KPI, for example testing the new message on a landing page or in ads. We agree the metric beforehand. We cannot guarantee a result, but we can measure it.
Who owns the materials?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
How is the work paid for?
In stages: part at the start, the rest after agreed milestones. We prepare a quote after your brief.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.