The site looks outdated and buyers choose competitors
We build a new visual style in Figma (a design tool for interfaces) and agree on it with you before any code. You see every page up front.
A website redesign that converts better and keeps your Google rankings
We take your current site and rebuild its design and structure so visitors reach the enquiry or checkout faster. Search traffic is protected: we map old URLs to new ones and set up redirects.
Quote and schedule after your brief
Who it's for
- Your site is several years old, looks dated and works badly on mobile
- You pay for traffic or ads, but few visitors become enquiries
- The site grew through patches and is hard to maintain
- Your business changed (new services or markets) but the site still describes the old one
Problems we solve
People visit but don't send enquiries
We review the visitor path: where people stall and what confuses them, using analytics and session recordings (for example Microsoft Clarity). Then we restructure pages and calls to action.
I'm afraid a redesign will wipe out our Google rankings
We map old URLs to new ones, set up 301 redirects (automatic jumps from an old address to a new one), and keep titles and copy that already perform. After launch we monitor indexing in Google Search Console.
The site is slow and awkward to manage
We compress images, remove unused scripts and measure speed before and after. If needed we move you to a CMS you can edit yourself, so text and price changes don't need a developer.
What's included
- Audit of your current site: structure, copy, speed, analytics, pages that bring traffic
- New page structure and a prototype of key screens
- Figma design for desktop and mobile
- Front-end build and CMS integration (WordPress, Webflow or another by agreement)
- Content migration and copy adjustments to fit the new structure
- URL map, 301 redirects and metadata transfer
- GA4 setup with goals: form submits, calls, messenger clicks
- Speed and form testing on a staging server before launch
- Launch and indexing monitoring during the first weeks
- Handover of all accounts, access and files to you
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Landing page
A one-page site that needs a refresh for ad traffic
- Audit and a new page structure
- Desktop and mobile design
- Build, forms and analytics
- Speed check
02
Company website
A business with several services and sections
- Audit, URL map and 301 redirects
- New structure and design for up to 10 pages
- Content and metadata migration
- GA4 and goal setup
- CMS training for your team
03
Online store
A shop with a catalog where checkout conversion matters
- Audit of catalog, filters and checkout path
- New catalog, product page and cart design
- Product URL preservation and redirects
- Reconnecting your existing payment and shipping tools
- Ecommerce tracking in GA4
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Pilot with a measurable KPI
We agree on one metric, such as enquiries from the homepage. We redesign that page first and compare it against the old version.
Structure and design
We build a prototype, then the Figma design. You comment directly in the mockup, so changes happen before development, not after.
Build and migration
We assemble the site on a staging server, migrate content and set up redirects. Forms, speed and mobile are tested.
Launch and monitoring
We launch at a time that suits you and check indexing and analytics. All accounts and files are yours under the agreed terms.
Scope and limits
- We don't promise a specific rise in leads or rankings: design is only part of the result, and offer, pricing, ads and demand matter too
- We can't guarantee zero ranking movement: short dips after a site change can happen, and we reduce and track them
- We don't write all content from scratch in the base packages: we adapt existing copy and photos, and new material is scoped separately
FAQ
How is a redesign different from a new website?
In a redesign we work with what exists: URLs, content, analytics and search history. That keeps what works and avoids starting from zero. If the old site is technically beyond saving, we'll tell you it's cheaper to build a new one.
Will I lose my Google rankings?
Every redesign carries some risk, but it can be reduced. We carry over URLs and metadata, set up 301 redirects and watch indexing. Small fluctuations in the first weeks happen, and nobody can honestly guarantee none.
What do you need from me?
Access to your site, hosting and domain, access to analytics (Google Analytics, Search Console), and your logo and brand files. You'll also need a few hours for design reviews and questions.
What does it cost and how do I pay?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Can you redesign only part of the site?
Yes. We can start with the homepage and the pages that bring enquiries, then do the rest later. It costs less and shows sooner whether the new structure works.
Who owns the site after the redesign?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.