The product is ready, but we don't know who to sell to first
We split the market into segments and pick one to start with. If you provide contacts, we run up to 10 short interviews with customers or prospects.
A go-to-market plan you can launch in a week and measure against a KPI
A go-to-market (GTM) strategy defines who you sell to, at what price, through which channels, and how you measure it. We build it with you, test it in a pilot with one clear KPI, and hand everything over.
Quote and schedule after your brief
Who it's for
- Startups and teams preparing a product launch
- B2B companies entering a new country or niche
- Founders whose sales rely on referrals and have stalled
- Companies with a new service line they can't get to sell
Problems we solve
We're trying every channel and the budget disappears
We choose one or two channels that fit your segment and deal size. For each, we calculate the budget needed to test the hypothesis.
Our price is a guess, competitors are cheaper, and we don't know what to say
We compare your offer against 5–8 competitors. We propose a pricing structure and offer copy that explains the difference.
We had a strategy written and it sits in a document
We agree on the schedule after clarifying scope and dependencies. You can run it with us or on your own.
What's included
- Founder interview and review of current sales
- Ideal customer profile (ICP: the type of company that needs you most)
- Competitor map: 5–8 players, prices, offers, weak spots
- Positioning: one value sentence and three proof points
- Pricing and package structure
- Channel selection and test budget
- Sales funnel from first contact to payment, with metrics
- Pilot plan with one KPI and a weekly schedule
- Templates: first outreach message, offer page, call script
- Final presentation and document in your own account
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Express
A small product or a single market that needs a clear start
- ICP and one priority segment
- Analysis of 5 competitors
- Positioning and pricing structure
- Pilot plan with one KPI
02
Standard
B2B companies entering a new niche or country
- Everything in Express
- Up to 10 customer interviews
- Analysis of 8 competitors
- Channel choice and budget
- Funnel with metrics and templates
03
Launch
Teams that want the strategy and the pilot in one project
- Everything in Standard
- Landing page built for the pilot
- CRM setup and simple lead automation
- an agreed period of pilot support
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Research
We gather market data, competitor info and your sales history. We run interviews if they're in your package.
Strategy
We define the ICP, positioning, pricing, channels and funnel. You see a draft and we revise it.
Pilot plan
We set one KPI, a budget and a weekly action schedule.
Handover
You get documents, templates and access. Everything is yours under the agreed terms. Payment is made in stages.
Scope and limits
- We don't promise a specific number of customers or sales: that depends on the product, price and execution
- We don't replace a sales team: the strategy gives direction, but you or someone you hire has to sell
- We don't invent market data: if numbers aren't available, we say so and suggest how to test the assumption
FAQ
How is this different from a marketing plan?
A marketing plan covers advertising and content. A GTM strategy goes further: segment, pricing, channels, sales and metrics. It answers who you sell to, for how much, and how.
What do I need to provide?
A product description, current pricing, data on existing customers and analytics access if you have it. We also need contacts for interviews. Without real customer conversations, the conclusions are weaker.
Does this work for international markets?
Yes. We work with Ukraine, the EU, the UK, the US, Canada and Australia. For each market we check competitors, pricing and channels separately.
What is a pilot with a KPI?
We agree on the schedule after clarifying scope and dependencies. Before it starts, we agree together on what counts as success.
How much does it cost and how do I pay?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Can I order a website and ads after the strategy?
Yes, but you don't have to. You can run the strategy yourself or with another team. All documents and access are yours.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.