We pay for ads, but we can't tell where customers really come from
We check Google Analytics 4, events, goals and UTM tags (labels on links). Then we show which channels bring inquiries and which only bring clicks.
Marketing audit: see where your funnel loses customers
We review the whole customer path: from ads and search to the inquiry, the call and the payment. You get a prioritized report: what to fix first and what it costs.
Quote and schedule after your brief
Who it's for
- Owners who pay for ads but cannot see what they return
- Companies with plenty of leads and few sales
- B2B teams with a long sales cycle and several channels
- Anyone considering a redesign or a new agency who wants to know first what is broken
Problems we solve
Lots of leads, but few reach a sale
We trace each lead through your CRM: response time, drop-off between stages, lead quality. We point to where customers disappear.
The site looks good but doesn't sell
We review key pages: offer, structure, forms, mobile speed. You get fixes ranked by impact and effort.
Vendors give conflicting advice and we don't know whom to trust
We deliver an independent review with evidence: screenshots, data, concrete steps. Any vendor can work from it.
What's included
- Analytics access and a check of GA4 setup, events and conversions
- Google Ads and Meta Ads account review: structure, negative keywords, audiences, budget
- Technical site review: speed, mobile, indexing, errors
- SEO basics: titles, page structure, queries the site ranks for
- Review of key pages and lead forms: offer, trust, clarity of steps
- Lead path check: CRM, response speed, templates, drop-off between stages
- Competitor scan: offer, channels, public pricing
- Assessment of what can be automated: replies, reminders, lead routing
- A an agreed period action plan with priorities and estimated costs
- A 60-minute walkthrough call and a PDF report
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Express audit
Small business with one channel and a site
- Analytics and conversions
- Site and key pages review
- One ad channel of your choice
- Short report with the top 10 fixes
02
Full funnel audit
Business running ads, a site and a CRM
- Everything in Express
- Google Ads and Meta Ads
- SEO basics and competitors
- Lead path in the CRM
- 90-day action plan
03
Audit plus pilot
Those who want to test a hypothesis right away
- Everything in the full audit
- One pilot with a measurable KPI
- Tracking setup for the pilot
- Final pilot report
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Data collection
We pull data from analytics, ads and the CRM. We check that the numbers match across systems.
Funnel review
We walk the customer path step by step and look for losses. AI speeds up the analysis, and a senior specialist checks every conclusion.
Report and plan
We prepare a report with evidence and an action plan. Every item has a priority and an estimated cost.
Walkthrough
A one-hour call to explain the findings and answer questions. The report and all materials stay with you.
Scope and limits
- We don't promise a specific sales increase: the audit shows problems, and results depend on fixing them
- We don't fix findings within the audit: that is separate work with its own price
- We can't assess what we can't see: without analytics or CRM access the review will be incomplete
FAQ
What access do you need?
View access to Google Analytics, Google Ads, Meta Ads, Search Console and your CRM. You don't need to give edit rights. The accounts stay yours, and you can revoke access after the audit.
Can you audit a business that doesn't run ads?
Yes. We then review the site, SEO, lead path and competitors. The Express package fits this case.
How is this different from a free website audit tool?
Free tools check technical parameters. We look at the whole funnel: data, ads, site and lead handling. You get an action plan, not a score.
What do I receive at the end?
We agree on the schedule after clarifying scope and dependencies. We also hold a one-hour call to explain it all.
Do I have to keep working with you afterwards?
No. You can hand the report to any vendor. If you want, we can take on the fixes at our published prices.
How does payment work?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.