Visitors can't find what they came for and leave
We rebuild sections around your customers' language, not your org chart. Then we check the result against real tasks like finding a price or placing an order.
A site structure your customers can actually navigate
We organize your content into clear sections, design the navigation and sitemap, and test them with real people before any visual design starts.
Quote and schedule after your brief
Who it's for
- Site owners whose visitors can't find a service or product
- Companies about to redesign or launch a new site
- Online stores with large catalogs and complex categories
- Teams that can't agree on what belongs in the menu
Problems we solve
The menu has 15 items and every department wants its own
We run card sorting, where people group labeled cards into categories themselves. The decision rests on how visitors group things, not on internal debate.
Before a redesign, nobody knows which pages to keep, merge or drop
We audit the existing pages and draw a map of the new site. It shows what stays, what merges, what goes, and where redirects are needed.
The structure gets in the way of SEO and ads
We plan a clean URL hierarchy and room for landing pages tied to search queries. Adding them later doesn't require rebuilding the site.
What's included
- Audit of your current site and content, if you have one
- Interview with you about goals, audience and main visitor tasks
- Content inventory: a spreadsheet of every page and section
- Card sorting, open or closed, in Optimal Workshop or FigJam
- Tree testing (checking the menu with no design: can people find the right item)
- Sitemap in Figma or Miro
- Navigation, footer and breadcrumb structure
- User flow diagrams from entry to lead or purchase
- Naming rules for sections and URLs
- Handoff document for designers and developers
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Sitemap
A small site or landing page with a few sections that needs a clear structure without research
- Short audit and goals call
- Content inventory
- Sitemap and navigation
- One round of revisions
02
Structure with card sorting
A corporate site or store where the menu is disputed and you need data from users
- Everything in Sitemap
- Card sorting with 15–20 participants (you invite them, or we do)
- Analysis and findings
- Flows for 2–3 key tasks
- Two rounds of revisions
03
Full architecture
A large site or store, a redesign with complex catalogs, several languages or business lines
- Everything in Structure with card sorting
- Tree testing to validate the menu
- Catalog and filter structure
- Redirect plan from the old site
- SEO and development recommendations
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Audit and inventory
We collect every page, review analytics if you have them, and define the main customer tasks.
Research
We run card sorting and, where needed, tree testing. You can supply participants from your own list, or we recruit them.
Structure design
We draw the sitemap, navigation and flows in Figma or Miro, present them, and collect revisions.
Handoff
You get all documents and files. Every account and asset is yours under the agreed terms. Payment is in stages.
Scope and limits
- We don't promise a specific increase in leads or sales: structure removes obstacles, but results also depend on content, pricing and traffic
- We don't write copy or draw the interface in this service: those are separate (web design, copywriting)
- We don't claim statistical significance from 15–20 participants: this is qualitative research that shows patterns, not exact numbers
FAQ
What is information architecture in plain words?
It is the plan of which sections and pages a site has, what they are called and how they connect. You see it in the menu, the links and the number of clicks to a form. Visual design then dresses that structure.
What is card sorting and why do it?
Participants get cards with page names, group them and name the groups. It shows how your customers think. It settles menu arguments with data instead of opinions.
How many people do I need for card sorting?
Usually 15–20 people from your target audience is enough. You can invite them from your customer list or newsletter. If you have no list, we can help find people; recruiting costs are quoted separately.
Do I need this for a small site?
For a landing page, usually not: the right block order is enough. For a site with 10 or more pages, a store, or several services, it is worth it. The Sitemap package covers that case.
What do I need to provide?
Access to your current site and analytics if they exist, a list of services or products, and a description of your audience. We also need one decision-maker who answers questions within a few days.
How is the price set?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: short audit and goals call; Content inventory. Scope, payment and schedule are agreed before work starts.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.