My images look like everyone else's. The same stock shows up on hundreds of sites
We build your own style: palette, line weight, shapes and composition rules. Then we draw every scene and object you need within it.
A custom illustration and icon style people recognise at a glance
We draw one consistent set of illustrations and icons for your website, app or presentations. Instead of stock images that hundreds of other sites use, you get your own style and files that are easy to extend.
Quote and schedule after your brief
Who it's for
- Site and landing page owners tired of stock images
- Product teams and startups building an app or service
- Companies preparing decks, docs and training materials
- Brands that have a logo but no consistent visual style
Problems we solve
Icons from different packs look mismatched
We draw icons on one grid (a fixed layout of sizes and padding) with the same stroke width and corner radius. Delivered as SVG, so they stay sharp on any screen.
I commissioned illustrations before, but can't reproduce the style for new ones
Along with the artwork you get a short style guide: colours, line weights, do and don't examples. Your own designer or any freelancer can follow it to add new pieces.
I worry AI-made art will look generic or carry legal risk
We use AI for quick sketches and variants. Final files are redrawn and cleaned by a designer in vector. All rights to the deliverables transfer to you.
What's included
- Short brand and competitor review: what your niche already looks like
- Two or three visual directions as sketches, and choosing one with you
- Style development: palette, line, shapes, lighting and shadow rules
- Illustrations for key blocks of your site or product (hero, services, empty states, errors)
- Icon set on a single grid in several sizes
- Files in SVG, PNG and PDF, plus editable source files
- Dark theme and mobile adaptation where needed
- A style guide of several pages
- Two revision rounds at each stage
- Handover of all files and rights to you
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Icon Set
A site or app that needs a consistent look for navigation and feature blocks
- Up to 24 icons on one grid
- One style: line or filled
- SVG and PNG files
- One-page mini guide
02
Illustration Style
A landing page or small site that should look distinct
- Style development based on sketches
- 5–8 illustrations for key blocks
- Up to 12 icons in the same style
- Style guide
- Editable source files
03
Visual System
A product or brand with many pages, an app and marketing materials
- Full illustration and icon style
- 10–20 illustrations for product scenarios
- Icon set of up to 60
- Dark and light versions
- Detailed guide and templates for new illustrations
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Directions as sketches
We prepare two or three directions on one test scene and a few icons. You pick one and give feedback.
Key illustrations
We draw the first 2–3 pieces at final quality. This is the pilot: you see whether the style works on your site before we produce the full set.
Full set
We complete the remaining illustrations and icons in the approved style. Payment is made in stages.
Guide and handover
We assemble the guide and source files and hand everything over. You own the accounts, files and rights under the agreed terms.
Scope and limits
- We don't promise to nail the style on the first try without your feedback; we agree the direction on sketches
- We don't do complex 3D, animation or cartoon characters in this service; those are separate tasks
- We don't guarantee sales growth from illustrations alone; they work together with copy, the site and ads
FAQ
Why is this better than stock images?
Stock is cheap, but everyone has seen it and it rarely fits your product. A custom style makes your site recognisable and lets you add new graphics quickly in the same look.
What do I need to prepare?
Your logo and brand colours if you have them, a few style examples you like, and a description of the pages or screens where the illustrations will go. If there's no brand book, we help build the basics.
Do you use AI to draw?
Yes, for sketches and quick variants. A designer redraws and cleans the final files in vector so lines are even and the style stays consistent. This is faster and cheaper than a classic studio.
What file formats do you deliver?
SVG (vector, stays sharp at any size), PNG for quick use, PDF and editable source files. For icons we can also prepare an icon font or sprite if your developers need it.
Can I extend the set myself or with another designer later?
Yes. All rights and source files are yours. The style guide explains the rules, so a new designer can continue in the same spirit. We can also extend the set under a separate estimate.
How many revisions are included?
Two rounds at each stage: sketches, key illustrations and the full set. If the idea itself changes after the style is approved, we treat that as extra work and agree the cost beforehand.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.