There is nothing about us online except our own website
We plan a publication calendar and place expert material in trade and general media. Within weeks, a search for your company name shows independent mentions.
Press features and expert quotes your future customers will actually see
We draft the material, pick the right outlets and pitch editors. When someone searches your company name, they find independent coverage instead of only your own website.
Quote and schedule after your brief
Who it's for
- Companies with almost no coverage online beyond their own site
- Founders and experts who want to be known in their niche
- Businesses preparing a launch, a new market entry or a funding round
- B2B companies whose buyers check the vendor before signing
Problems we solve
We don't know which journalists to approach or what to say
We build a media map: outlets, sections, editor names, formats. Each pitch is written for one specific editor, not blasted to a list.
Editors ignore our emails
We pitch what editors need: a news hook, an expert opinion, data from your own work. We also watch journalist requests on platforms like Qwoted and Featured and answer quickly as your expert.
Agencies take the fee and we can't tell what came out of it
Before we start, we agree on a pilot with a measurable KPI, such as the number of published pieces. Every month you get a report with a link to each placement.
What's included
- Short brief and a call with the spokesperson: who you are, what you know, what you can say publicly
- Media map of 10-15 outlets in your niche with editor contacts
- News hooks: a launch, a study from your own data, a take on a market event
- Expert articles, news items and bylined columns. AI drafts, a human editor rewrites and fact-checks
- Pitching to editors and handling revisions
- Expert comments prepared for journalist requests
- Mention monitoring with Google Alerts and a media monitoring tool
- A 'Press' page on your website linking to every placement
- Report with links and recommendations for the next month
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
First Placement
For businesses that need their first press mentions
- Brief and media map of 10-15 outlets
- One expert article or news item
- Pitching and editor revisions
- Report with links
02
Monthly PR
For companies that want steady presence in the media
- 2-3 pieces per month
- Replies to journalist requests as your expert
- Mention monitoring
- A 'Press' page on your website
- Monthly report with links
03
Expert Visibility
For founders and executives building a personal brand in their field
- Interview and on-air preparation for the spokesperson
- Monthly columns and quotes in media
- Podcast and industry event outreach
- Prepared answers for tough questions
- Monthly report and plan for next month
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Media map and plan
We choose outlets, sections and topics. We agree with you on the list of pieces and the pilot KPI.
Writing
We write the articles and comments. You read them, correct facts and give final approval.
Pitching and placement
We send material to editors, handle the correspondence and agree on edits. Paid placements are priced separately and only with your consent.
Report and next step
You get links to every publication and a summary against the KPI. Together we decide whether to continue, change outlets or change topic.
Scope and limits
- We don't guarantee coverage in a specific outlet. The decision always belongs to the editor. We guarantee the agreed work and an honest report.
- We don't write fake reviews or invent experts. Everything we pitch rests on your real facts.
- We don't promise a viral spike. PR builds up over months, and a single article rarely brings a flood of leads by itself.
FAQ
Are placement fees included in the price?
No. The price covers our work: strategy, writing, pitching and reporting. Some outlets charge for placement. In that case we show you their rate card, and the piece is labelled as sponsored or partner content. We never buy anything without your approval.
What do you need from me?
About an hour for the brief, access to your expert, and real facts: numbers from your work, examples, permission to quote. We also need quick approvals. If approvals drag, publication dates slip too.
Who writes the texts?
AI prepares a draft from your brief and materials. A human editor then rewrites it, checks the facts and matches the tone to how you speak. Nothing goes out without a human edit and your sign-off.
When will the first articles appear?
The schedule depends on scope, materials, access and external approvals. After your brief we agree on stages and acceptance criteria. For marketing outcomes, we also agree on how to measure progress: rankings, leads and sales depend on more than the work delivered.
Do you work with international media?
Yes, with English-language and European outlets and journalist-request platforms, as long as your topic fits their audience. We assess that together at the start. For a local business, regional or trade media often work better than national ones.
Who owns the content and accounts?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.