The theme can't do what we designed, and every change is a hack.
We build the storefront as a separate React app. Design and checkout flows are limited by the brief, not the theme, while the backend stays proven.
Headless commerce: a fast storefront without theme limits
We separate your storefront from the commerce engine (cart, inventory, orders) and build it on Shopify Hydrogen, Medusa or commercetools. You get design freedom, speed and cleaner integrations.
Quote and schedule after your brief
Who it's for
- Stores hitting the limits of Shopify themes, WooCommerce or similar templates
- Brands with non-standard UX: configurators, parametric search, bundles
- Multi-channel sellers: web, marketplaces, mobile app, retail points
- Teams that need custom pricing, discount rules, B2B portals or warehouse logic
Problems we solve
The store is slow, and paid and organic traffic leaves before the page loads.
Server-side rendering (pages are assembled on the server and arrive ready), caching and image optimization. We measure Core Web Vitals before and after launch.
Products, prices and stock live in different systems and drift apart.
We build an API integration layer for ERP, CRM, shipping and payments, so the catalog and orders have a single source of truth.
We're afraid we won't be able to change anything after launch without a developer.
We connect a CMS (Sanity, Contentful or built-in) so marketers edit banners, collections and pages themselves. All accounts and code are yours under the agreed terms.
What's included
- Platform choice for your catalog, traffic and budget: Hydrogen, Medusa or commercetools, with a written rationale
- UX prototype of key pages: home, category, product, cart, checkout
- Storefront development in React: Hydrogen (on Remix) or Next.js for Medusa and commercetools
- Backend setup: catalog, variants, pricing, discounts, shipping, taxes
- Payment and shipping integrations for your markets, such as Stripe, PayPal, Adyen and regional carriers
- Search and filters: Algolia, Meilisearch or the platform's native search
- CMS connection so content can be edited without a developer
- Migration of products, customers and order history, plus 301 redirects from old URLs to protect SEO
- Order and customer sync to your CRM, with email flows and basic automations
- Analytics (GA4, purchase events), testing and launch on your hosting
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Hydrogen storefront
Stores already on Shopify that outgrew the theme
- Custom Shopify Hydrogen storefront
- Home, collections, product page, cart
- CMS and search integration
- Redirect migration and baseline SEO
- Deployment on Oxygen or your hosting
02
Medusa store
Custom logic and full data control, with no per-order platform fees
- Medusa backend (open source, Node.js) on your infrastructure
- Next.js storefront
- Custom modules: pricing, B2B, warehouses, shipping
- ERP and CRM integration
- Data migration and documentation
03
Composable platform
Large catalogs, several brands, countries or sales channels
- Commercetools as the API core (SaaS)
- Separate services for search, CMS and payments
- Multi-currency and multi-store on one core
- ERP, PIM and CRM integration
- Support plan and monitoring
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Architecture and KPI pilot
We choose the platform and build a pilot: one key page or purchase flow. We agree on a measurable target, such as load speed or steps to payment.
Sprint-based build
We agree on the schedule after clarifying scope and dependencies. You follow progress instead of waiting for the end.
Migration and testing
We move data and test orders, payments, shipping and redirects against real purchase scenarios.
Launch and support
We launch, watch errors and speed for the first weeks, and train your team. Payment is staged, and access is already yours.
Scope and limits
- We don't promise sales growth: a faster storefront removes friction, but demand depends on product, price and marketing.
- We don't recommend headless for small stores with a simple catalog. A standard store is cheaper and the better choice there.
- We don't promise every Shopify app will work in Hydrogen. Some must be replaced or wired through APIs, and we tell you which ones up front.
FAQ
What is headless commerce in plain terms?
The storefront (the part customers see) and the commerce engine (products, prices, orders) are separate. They talk through an API, a channel for data exchange between programs. So the front end can look and behave however you want without touching the backend.
How do Hydrogen, Medusa and commercetools differ?
Hydrogen is a storefront framework for Shopify: fast to start, but you stay on Shopify and its pricing. Medusa is open source: you host it and control everything, but you also run the server. commercetools is a SaaS platform for large catalogs, with higher licensing costs.
Will I keep my SEO rankings after migrating?
We carry over URLs, meta tags and structure, and set 301 redirects (permanent redirects from old addresses). Small ranking swings right after launch are possible, and we can't guarantee none. We plan the migration to keep that risk low.
What about checkout and payments?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
What do you need from me?
Access to your current store and back-office systems, a product export, brand materials and one decision-maker on your side. We handle the rest. All accounts (hosting, domain, platform) are registered to you.
How much does it really cost?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: custom Shopify Hydrogen storefront; Home, collections, product page, cart. Scope, payment and schedule are agreed before work starts.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.