Ads bring visitors, but almost nobody submits a form
We review heatmaps and session recordings (Microsoft Clarity, GA4) to find where people stall. Then we rework the first screen, the form and the path to action.
A redesign built to bring in leads and sales, not just to look good
We rework page structure, content blocks and visuals so visitors reach the enquiry or checkout faster. We start with where people drop off, design the fix, and test it in a pilot with a measurable KPI.
Quote and schedule after your brief
Who it's for
- Site owners paying for ads but getting few enquiries
- Online stores with visits but weak checkout completion
- Businesses with a dated site that is awkward on mobile
- Teams preparing a new site who want to validate the logic in a prototype first
Problems we solve
The site looks good, but it's unclear what we actually offer
We restructure the page around the buyer's decision: what it is, who it's for, the price, why to trust you, what to do next.
Most traffic is on phones, and the site is clumsy there
We design mobile first: large tap targets, short forms, quick contact options, checked on real devices.
A previous designer delivered mockups and nobody knows if they work
We set hypotheses and one primary metric up front. After launch we compare it against the pre-change baseline.
What's included
- Audit of the current site: structure, user path, mobile experience
- Review of analytics and session recordings, where access exists
- Choice of one primary metric: leads, calls or orders
- Prototype of key pages (wireframes, structure without styling)
- UI designs in Figma for desktop and mobile
- Design system: colours, type, buttons, forms, spacing
- Redesign of forms, cart or checkout
- Handoff-ready Figma files with specs
- Developer support during build: answers and clarifications
- A/B test plan (comparing two variants) for the pilot
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Quick Audit + Hero Fix
A landing page or site where one weak spot needs fixing fast
- Page and user-path audit
- Redesign of the first screen and form
- Figma designs for desktop and mobile
- List of fixes for the rest of the page
02
Landing Page Redesign
Ad landing pages and small sites needing a full rework
- Audit and page structure
- Prototype and full-page UI design
- Mobile version
- Figma handoff and build support
03
Website or Store Redesign
Corporate sites and online stores with several page types
- Site and analytics audit
- Prototypes of key templates
- UI designs and design system
- Redesign of catalogue, product page and checkout
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Audit
We review the site, analytics and customer path. We list problems ranked by their effect on enquiries.
Prototype
We build unstyled page structures to agree the logic before any visual work. Changes are cheaper at this stage.
UI design
We design desktop and mobile in Figma, plus the design system. You see interim versions and we apply feedback.
Handoff and pilot
Files go to you and your developers. We run a pilot measuring the agreed metric. Payment is in stages.
Scope and limits
- We don't promise a specific lift in leads: results depend on your product, pricing, traffic and sales follow-up
- This service doesn't include development: it's quoted separately if you need it
- We can't judge the impact of changes without analytics access or enough visitors
FAQ
How is this different from a regular redesign?
We start from a goal and a metric, not a style. Every design decision ties to a user action: an enquiry, a call or a purchase.
What do you need from me?
Access to the site and analytics if you have them, your logo and brand materials, and copy or a description of your offer. Someone who can approve stages quickly also helps.
Do you also build the site?
This service delivers designs and supports your developers. If you need development, we quote it separately or hand the files to your team.
How do you measure results?
Before we start we pick one metric, such as form submissions. After launch we compare it with the period before the changes. If traffic is too low, we'll tell you the conclusions are not yet reliable.
Who owns the files?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
How much does it cost?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: page and user-path audit; Redesign of the first screen and form. Scope, payment and schedule are agreed before work starts.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.