We post, but can't tell what it achieves
We tie each topic to a buying stage and a goal: enquiry, call, signup. Every format gets a metric we check against.
Content strategy: know what to publish, where and when, so it brings in customers
We build a content plan around your audience and product: topics, formats, channels and a publishing calendar. You stop inventing posts at the last minute and can see why each piece exists.
Quote and schedule after your brief
Who it's for
- Small and mid-size business owners who publish without a plan
- Companies with a new website that lacks traffic
- Experts and service businesses that sell through trust
- Teams with a social media person but no strategy
Problems we solve
We don't know what to write about
We pull topics from real customer questions, search queries and what your sales team hears. You get a prioritised topic list, not generic ideas.
Content differs across platforms and doesn't add up
We define what goes to the site, blog, social and email. One piece is planned into several formats, so you don't start from zero each time.
No time to build or follow a calendar
We set up the calendar in a tool you already use, with owners and deadlines. AI helps with drafts; an editor checks facts and brand voice.
What's included
- Intake call and review of your site, accounts and existing material
- Audience profile: who buys, with which questions and doubts
- Review of 3-5 competitors: what they cover and what they miss
- Keyword research for blog topics and site pages
- Topic map by stage: awareness, consideration, decision, repeat purchase
- Channel and format choices: article, video, roundup, newsletter, short video
- Brand voice rules: tone, banned phrases, examples
- Content calendar an agreed period with topics, formats and owners
- Metrics per format and a monthly reporting template
- Final document and a 60-minute walkthrough with your team
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Start
A business with one or two channels that wants order
- Audience profile
- Topic map
- 1-2 channel choice
- 1-month calendar
02
Standard
A company running a site and social that wants a steady flow of enquiries
- Everything in Start
- Competitor analysis
- Keyword research for blog and site
- Brand voice rules
- 3-month calendar
03
Strategy + launch
Teams that need the strategy and the first month of production
- Everything in Standard
- Writing and formatting the first pieces
- Setting up lead capture from content into your CRM
- 1-month pilot with a KPI agreed in advance
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Research
We study your audience, search queries and competitors, then build a prioritised topic list.
Strategy and calendar
We choose channels, formats and frequency, then build the calendar with owners and deadlines.
Review and edits
We walk you through the document and apply your feedback. One round of edits is included.
Handover and launch
All files and access go to you. If you want, we run a pilot with a measurable KPI.
Scope and limits
- We don't promise a set number of leads or search rankings: product, price and competition all affect them
- We don't write copy or run accounts in Start and Standard; those packages deliver the plan only
- We won't create content we can't verify, and we never invent reviews or case studies
FAQ
How is a strategy different from a content plan?
A plan says what to publish and when. A strategy explains why, for whom and how we'll judge the result. You get both documents.
What do you need from me?
We agree on the schedule after clarifying scope and dependencies. Analytics data helps if you have it.
Can you work without a website?
Yes, we can build a social-only strategy. But without a site it's hard to turn attention into enquiries, so we'll show where you're losing them.
Do you use AI?
Yes, for research, grouping queries and drafts. A person checks facts, tone and decisions. AI doesn't replace knowledge of your product, which is why we ask for your materials.
When will I see results?
The schedule depends on scope, materials, access and external approvals. After your brief we agree on stages and acceptance criteria. For marketing outcomes, we also agree on how to measure progress: rankings, leads and sales depend on more than the work delivered.
How does payment work?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.