Ads bring visitors, but almost nobody enquires
We review session recordings and the funnel (the sequence of steps from landing to enquiry). We find the step where most people drop off and explain why.
See where visitors leave your site, and why they leave there
We watch how real people move through your site: where they click, where they get lost, and which step makes them close the tab. You get a prioritised list of specific fixes, not generic advice.
Quote and schedule after your brief
Who it's for
- Owners of sites and stores with traffic but few leads or orders
- Businesses paying for ads that don't pay back
- Teams planning a redesign who want data instead of opinions
- Anyone with a site but no reliable analytics setup
Problems we solve
I don't know what's wrong with the site, and everyone has a different opinion
We replace opinions with evidence: heatmaps (colour maps of clicks and scrolling) and recordings of real behaviour. Every recommendation links back to an observation.
The cart or form exists, but people don't finish it
We go through the form and checkout field by field. We check validation errors, slow loading, unclear shipping and payment terms, and mobile problems.
Analytics is installed, but I don't trust the numbers
We audit GA4 and event tracking: are leads, calls and purchases counted correctly? We fix data collection first, because conclusions from bad data are wrong.
What's included
- Audit of GA4 and Google Tag Manager setup: which events fire and which don't
- Installation of Microsoft Clarity or Hotjar for heatmaps and session recordings
- Funnel build from first visit to enquiry or purchase
- Separate review of mobile and desktop recordings
- Heatmap analysis of key pages, forms and checkout
- Page speed and error checks on key pages
- Traffic source breakdown: which channels send people who actually convert
- Prioritised fix list: what to do first and what can wait
- A/B test hypotheses (comparing two versions of a page) with a success metric
- Written report and a 60-minute walkthrough call
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Express audit
A landing page or small site that needs the biggest leaks found quickly
- GA4 and key event check
- Heatmaps and recordings for one page
- Mobile experience review
- List of 10-15 fixes by priority
02
Full journey analysis
A business site or store with steady traffic
- Clarity setup and GTM events
- Funnel and recording analysis across key pages
- Form, checkout and speed review
- A/B test hypotheses
- Report and 60-minute walkthrough
03
Analysis + fix pilot
Teams that want tested results, not just a list
- Everything in Full journey analysis
- Implementation of 3-5 priority fixes
- Pilot with a measurable KPI (for example, enquiry rate per visit)
- Before and after comparison
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Data check
We first verify that analytics counts correctly. If not, we fix tracking, because analysis on bad data is useless.
Collecting behaviour
We install heatmaps and recordings. It takes some time to gather enough visits to draw conclusions.
Analysis and hypotheses
We watch recordings, build the funnel and look for repeated problems. Each one becomes a fix with a metric attached.
Report and priorities
You receive the report with a prioritised list. All accounts and data stay with you under the agreed terms.
Optional pilot
We implement the key fixes and measure a KPI agreed in advance. Payment is in stages.
Scope and limits
- We don't promise a specific lift in leads: analysis shows problems, and results depend on which fixes get implemented
- We don't draw conclusions from a handful of visits: if traffic is very low, we collect data for longer or tell you honestly it isn't enough
- We can't replace talking to customers: recordings show what people do, but not always why
FAQ
How much traffic do you need for this to work?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: gA4 and key event check; Heatmaps and recordings for one page. Scope, payment and schedule are agreed before work starts.
Is session recording safe and legal?
It is when set up properly. We mask fields with personal data such as phone, email and card details, and add consent to your cookie banner where required. For EU, UK and similar visitors we follow GDPR requirements.
Which tools do you use?
GA4 and Google Tag Manager for events, Microsoft Clarity or Hotjar for heatmaps and recordings, and PageSpeed Insights for speed. Accounts are created under your ownership, so access and data stay yours.
What do you need from me?
Access to your site, GA4 and ad accounts if you have them. We also need your definition of success, plus a few words on who your customer is and how they usually buy.
Will you make the changes on the site?
Yes, with the pilot package or as a separate job at our published prices. In the base packages you get the report and fix list, which your own developer can implement.
How is this different from the project brief or an ad audit?
The project brief scopes what to build. An ad audit checks your channels. Journey analysis looks at what happens after the click, on the site. Together they cover the chain from traffic to enquiry.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.