Google Ads, Meta and the CRM show different numbers, and I don't know which to trust.
We agree on metric definitions (what counts as a lead, a sale, a cost) and reconcile the sources. Any gaps that remain are explained in the dashboard itself.
All your marketing numbers on one screen
We bring data from ads, your website, CRM and spreadsheets into a Looker Studio or Power BI dashboard. Lead, sale and cost definitions are agreed so figures from different sources can be compared. The quote depends on data sources and reporting scope.
Quote and schedule after your brief
Who it's for
- Owners who build reports by hand from several ad accounts
- Marketers who spend hours each week on spreadsheets for management
- Online stores running Google and Meta ads
- Companies where CRM sales and ad spend sit in separate places
Problems we solve
I rebuild the same report in spreadsheets every week.
We connect sources directly or through connectors (ready-made data pipes). The report refreshes on a schedule.
I see clicks and impressions but not what a real customer costs.
We join ad spend with leads and closed deals from the CRM. You get cost per lead and cost per customer by channel.
The last dashboard was too complex and nobody opens it.
We start from 5-7 questions your team asks every week. We don't add charts just in case.
What's included
- Audit of data sources and existing tracking (GA4, pixels, UTM tags)
- Agreed list of metrics and KPIs
- Connection of Google Ads, Meta Ads, GA4 and Search Console
- Connection of your CRM or a Google Sheet with sales
- Data model: joined tables and calculated fields
- A layout built around your questions, not a stock template
- Filters by date, channel and campaign
- Access rights for your team and clients
- Guide and short video on how to read the report
- Number check against real historical data
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Start
Small business with 1-2 ad channels
- Looker Studio, 1 page
- Up to 3 data sources
- 5-7 key metrics
- Team guide
02
Marketing + Sales
Businesses with ads and a CRM that need cost per customer
- Looker Studio or Power BI, up to 4 pages
- Up to 6 sources including CRM
- End-to-end view: from click to sale
- UTM setup and tracking check
03
Business Analytics
Companies with several business lines, locations or complex data
- Power BI with a proper data model
- Data warehouse (BigQuery or SQL) if needed
- Role-based access
- Automatic alerts and emailed reports
- Team training
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Data audit
We check what is tracked and what is not. If tracking is broken, we fix it first.
Connect and model
We connect sources, clean the data and calculate metrics. We check them against the ad platforms' own reports.
Layout and KPI pilot
We build a first version and agree a measurable pilot KPI, for example: the report needs no manual work and numbers match the sources.
Handover
We train your team and hand over access. All accounts and files are yours under the agreed terms. Payment is in stages.
Scope and limits
- We can't recover data that was never tracked: past periods stay as incomplete as the sources.
- We don't promise more sales: a dashboard shows the picture, and the decisions are yours.
- We don't build dashboards with dozens of charts just in case.
FAQ
Looker Studio or Power BI: which one?
Looker Studio is free and works well with Google products. It is enough for most small and mid-sized businesses. Power BI makes sense when you have large data volumes, complex calculations or already work in the Microsoft ecosystem.
What do you need from me?
Access to ad accounts, GA4 and your CRM, plus someone who knows how you count leads and sales. Don't send passwords in chat: we use invitations with limited rights.
Can you connect ads to CRM sales?
Yes, if leads store UTM tags or click IDs. If they don't, we set that up on the site and forms first. It is part of the audit.
What does support cost after launch?
We prepare a quote after reviewing your brief. We list support and any third-party costs separately: subscriptions, APIs, hosting or media spend where the project needs them. Provider rates are checked before work starts.
Who owns the dashboard?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Can I share the dashboard with clients or investors?
Yes. We set up separate views with the right data and access levels. Financial figures can be hidden from some users.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.