Google Ads clicks keep getting pricier and leads aren't growing
We move proven campaigns into Microsoft Ads, where fewer advertisers bid. Clicks there are often cheaper, but it isn't guaranteed. So we start with a pilot against a clear target.
Bing search ads: a second source of leads, often at a lower cost per click
We set up Microsoft Advertising across Bing, Yahoo and the Edge browser, and connect every lead to your tracking. It is a good complement to Google Ads when your buyers are older and search from work or home PCs.
Quote and schedule after your brief
Who it's for
- Businesses selling in the EU, UK, US, Canada or Australia
- Companies with a 35+ audience searching from desktop: B2B, finance, legal, healthcare, travel
- Teams already running Google Ads who want an extra channel with less competition
- Online stores with a product feed for Google Merchant Center
Problems we solve
I'm not sure another ad account is worth it
Before launch we check whether your niche and country have enough search volume in Bing. If they don't, we tell you before you pay for management.
I can't tell which ads produce real enquiries
We install the UET tag (Microsoft's code for tracking actions on your site), set goals and tag your links. Reports show which campaign and query produced each lead.
Leads get lost between email, forms and chat
We connect forms and calls to your CRM. If you want, we add an AI agent that answers the first message and collects contact details.
What's included
- Keyword and competitor research in Bing for your niche and country
- Microsoft Advertising account owned by you, with billing connected
- Import from Google Ads or a build from scratch: ad groups, keywords, negative keywords
- Ad copy and extensions: sitelinks, callouts, phone, location
- UET tag installation and conversion goals: forms, calls, purchases
- Targeting by country, city, time of day and device
- For stores: shopping campaigns via Merchant Center
- Lead routing to your CRM and to email or messenger alerts
- Weekly search-term review and removal of wasted impressions
- Monthly report with cost per lead and next-month recommendations
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Google Ads import
For teams with working Google Ads who want a second channel
- Microsoft Advertising account in your name
- Campaign import and review
- UET tag and goals
- Bid and negative keyword adjustments
02
Full setup
For businesses starting with Bing or with no Google campaigns
- Keyword research and campaign structure
- Ads and extensions
- UET tag, goals, CRM connection
- Test budget and a pilot plan with a KPI
03
Monthly management
For those who want the channel improved every week
- Bid, keyword and ad adjustments
- Negative keyword cleanup
- Ad copy tests
- Monthly report with cost per lead
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Pilot target
We agree a measurable KPI, such as cost per lead, and a test budget. Payment is made in stages.
Account and tracking
We create the account in your name, install the UET tag and confirm that conversions are actually recorded.
Campaign launch
We import or build campaigns, write the ads and switch them on.
Pilot optimization
Over the first weeks we cut irrelevant queries and push the ones that bring leads.
Report and decision
We compare results to the KPI. You decide: continue, raise the budget or stop.
Scope and limits
- We don't promise cheaper clicks for you specifically. It depends on your niche, country and competition.
- We don't promise Google-level volume. Bing has less traffic, so it is a complement, not a replacement.
- We won't push Bing if your audience mostly searches on Google in a market where Bing is weak. We'll tell you before launch.
FAQ
How is Microsoft Ads different from Google Ads?
It is a separate ad platform that shows your ads on Bing, Yahoo, DuckDuckGo and other partner search engines, plus the Edge browser. The principle is the same: you pay per click on a search query. There is less traffic and fewer competitors, and the audience skews older.
Can you move my Google Ads campaigns over?
Yes, Microsoft Ads has a Google Ads import tool. After import we still check bids, negative keywords and tracking, because settings don't always carry over cleanly. That is what the import package covers.
Does Bing work in my market?
It works best in the US, UK, Canada, Australia and parts of the EU, where desktop and Edge use is strong. In markets where Google dominates, volume may be too small. We check account and billing availability for your country before we start.
How much will the ads themselves cost?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: microsoft Advertising account in your name; Campaign import and review. Scope, payment and schedule are agreed before work starts.
Who owns the account?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
What do you need from me?
Access to your website and analytics, a description of your services and target countries, and a payment method for the ad account. Stores also need a product feed. The project brief collects the rest.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.