I paid for ads and got few leads, or the wrong ones.
We group keywords by buying intent and add negative keywords (queries your ads must never show for). Budget stops leaking into curious clicks.
Google Ads that bring in customers already searching for you
Search ads put your site in front of people at the moment they type a query into Google. We build the campaigns, set up lead tracking and send plain-language reports. The ad account is opened in your name, so you own every login under the agreed terms.
Quote and schedule after your brief
Who it's for
- Local and service businesses: clinics, legal, trades, training
- Online stores that need orders, not just visits
- Companies with a new site that gets no traffic yet
- B2B and exporters targeting the EU, UK, US, Canada or Australia
Problems we solve
I can't tell where a lead came from or what it cost.
We set up Google Tag Manager, GA4 and tracking for forms, calls and messengers. Reports show cost per lead, not just clicks.
My agency holds the account and doesn't explain what it does.
Google Ads, Merchant Center and Analytics are created under your email. You see every change and can take everything back at any time.
Leads arrive, but nobody replies fast enough.
We connect leads to a CRM and, if needed, an AI agent that answers right away. Ads bring the customer in, automation keeps the lead from going cold.
What's included
- Keyword research grouped by intent
- Negative keyword lists and search-term reviews
- Responsive search ads and extensions (sitelinks, call, callouts)
- Location, schedule and device settings
- Google Tag Manager, GA4 and conversion goals for forms, calls and chats
- For stores: product feed in Merchant Center and Shopping campaigns
- Remarketing to past site visitors
- Landing page recommendations to improve conversion
- Monthly report with cost per lead, in plain language
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Launch
For businesses with a site that want a first working campaign
- Site and competitor audit
- Keyword research and campaign structure
- Ads and extensions
- Conversion tracking (GTM, GA4)
- Account handover and short guide
02
Management
For businesses that need steady leads every month
- Weekly search-term cleanup and bid control
- New ads and tested hypotheses
- Work toward a target cost per lead (the pilot KPI)
- Monthly report and review call
03
Store: Shopping
For online stores with a product catalogue
- Product feed and Merchant Center
- Shopping and brand search campaigns
- Purchase and revenue tracking in GA4
- Remarketing for abandoned carts
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Audit and KPI agreement
We review your site, pricing, competitors and search demand. Together we set a measurable pilot goal, such as a target cost per lead.
Setup
We create the account under your name, build the campaigns and connect tracking. You pay in stages.
Pilot
We launch on a limited budget and read real data. We cut what wastes money and push what works.
Scale and report
If the pilot hits its goal, we raise the budget. Each month you get a report with spend, leads and their cost.
Scope and limits
- We don't promise position #1 or a fixed number of leads. The auction depends on competitors and your niche.
- We don't include ad spend in our fee. You pay Google directly from your own account.
- We can't rescue a campaign that sends people to a weak site. If the page is the problem, we will say so.
FAQ
How much should I spend on ads?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: site and competitor audit; Keyword research and campaign structure. Scope, payment and schedule are agreed before work starts.
When will I see the first leads?
The schedule depends on scope, materials, access and external approvals. After your brief we agree on stages and acceptance criteria. For marketing outcomes, we also agree on how to measure progress: rankings, leads and sales depend on more than the work delivered.
What do you need from me?
Site access, a list of services and prices, and the regions you serve. We also need to know where leads should arrive: a phone, a form or a messenger. We collect the rest through the project brief and a call.
How is Google Ads different from SEO?
Ads bring traffic right away but stop when the budget stops. SEO (ranking in organic results) takes longer but lasts longer. Many businesses combine both: ads now, SEO for the long run.
Can you run campaigns in different countries?
Yes. We build campaigns for the EU, UK, US, Canada and Australia with the right language and currency. This requires a site in that language and clear delivery or service terms.
Who owns the account and data?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.