We ran ads, but have no idea where they actually showed
We set up reporting by channel and asset group, add exclusions and audience lists. You see what works and stop paying for empty impressions.
Google campaigns that find buyers across Search, YouTube, Gmail and Shopping
Performance Max and Demand Gen are Google's automated campaign types. You set the goal, budget and assets, and Google decides where and to whom the ads appear. We set up the campaigns, fix the conversion tracking, and review the numbers every week.
Quote and schedule after your brief
Who it's for
- Online stores with a product feed in Google Merchant Center
- Service businesses that need leads, calls and form submissions
- Companies with a website and working tracking, or ready to set it up
- Advertisers who have outgrown Search and want YouTube, Gmail and Discover
Problems we solve
Google spends the budget, but leads are missing or counted twice
Before launch we audit tracking in Google Tag Manager and GA4. Key actions such as form submissions, calls and purchases are recorded as conversions.
The campaign brings cheap leads that never buy
We feed lead quality back to Google through a CRM integration and offline conversion import, so the algorithm learns from real deals and not just form fills.
We don't have enough creative, and the system needs a lot of it
Our AI production pipeline produces headlines, copy, images and video. We test them in groups and replace the weak ones.
What's included
- Audit of your site, product feed and existing Google Ads account
- Conversion tracking in GA4 and Google Tag Manager
- Merchant Center connection and feed cleanup for online stores
- Campaign structure: asset groups, audience signals, account-level negative keywords
- Creative: copy, images and video for YouTube and Demand Gen
- Performance Max setup for sales, leads, or both
- Demand Gen setup for reach and retargeting
- CRM lead-quality data sent back to Google, where applicable
- Weekly adjustments and a monthly report that explains the numbers
- Accounts, access and files owned by you under the agreed terms
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Launch
For businesses that want to test automated campaigns
- Account and tracking audit
- One Performance Max or Demand Gen campaign
- Starter creative set
- Conversion setup
02
Management
For advertisers already running who want steady results
- Weekly campaign adjustments
- Creative refreshes
- Audience and exclusion management
- Monthly report and next-month plan
03
Store full setup
For online stores with larger catalogs
- Merchant Center feed connection and optimization
- Performance Max by product group
- Demand Gen retargeting
- Product and margin report
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Audit and tracking
We check the site, feed and account. We set up measurement so Google sees real leads and sales.
Pilot with a KPI
We launch on a limited budget against a KPI agreed in advance, such as cost per lead. Payment is made in stages.
Learning period
We agree on the schedule after clarifying scope and dependencies. We avoid big changes during this time so we don't reset the learning.
Scale and report
If the pilot hits the KPI, we raise the budget and add channels. You get a report every month.
Scope and limits
- We don't promise a specific number of leads or sales. Results depend on your niche, site, pricing and budget
- We can't guarantee even delivery across all channels. Performance Max gives limited control over placement
- We don't take projects without working tracking or without enough budget for the system to learn
FAQ
What is the difference between Performance Max and Demand Gen?
Performance Max runs across all Google channels and aims at sales and leads. Demand Gen is visual advertising on YouTube, Gmail and Discover. It suits building demand and retargeting visitors. Many accounts run both.
What ad budget do I need?
Ad spend is paid to Google separately from our fee. A sensible amount depends on your cost per lead in your niche. Too small a budget won't give the system enough data. We give a specific recommendation after the audit.
How soon will I see results?
The schedule depends on scope, materials, access and external approvals. After your brief we agree on stages and acceptance criteria. For marketing outcomes, we also agree on how to measure progress: rankings, leads and sales depend on more than the work delivered.
What do you need from me?
Access to your site and, if you have one, your Google Ads account. Also photos, video and a logo, and for a store, the product feed. If something is missing, we help prepare it.
Can I control where the ads appear?
Partly. In Performance Max you can set audience signals, exclusions and brand lists. Google does not provide full placement-level reporting, so we judge results overall and by asset group.
Who owns the account?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.