Google shows the wrong language version
We implement hreflang (tags that tell search engines which version targets which language and country) and check that they are reciprocal and error-free.
International SEO: the right page for the right country in search results
We set up your site so Google shows the correct version in each market: English in Canada, German in Germany, Polish in Poland.
Quote and schedule after your brief
Who it's for
- Companies expanding into the EU, UK, US, Canada or Australia
- Online stores that want to sell across borders
- SaaS and service businesses with a single-language site but international customers
- Sites with several language versions that compete with each other in search
Problems we solve
We translated the site but see no foreign traffic
We localize rather than translate: keyword research per country, local examples, currency, date and phone formats, and local trust signals.
We can't decide between subfolders, subdomains and separate domains
We compare options against your budget and goals, explain the trade-offs, and recommend one structure with a maintenance plan.
Versions duplicate each other and rankings drop
We find duplicates and wrong canonicals (tags naming the preferred page), then fix them and set correct redirects.
What's included
- Audit of the current site structure and language versions
- Choice of model: subfolders, subdomains or country domains (ccTLD)
- Hreflang setup in page code, sitemap or HTTP headers
- Keyword research per country, not just translated terms
- Localization of key pages: copy, meta tags, currency, formats, contacts
- Canonical tags and redirect rules between versions
- Google Search Console properties and country targeting per version
- Page speed checks from different regions
- Prioritized report and handover guide for your team or content editor
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Audit
Sites that already have several languages and something isn't working
- Technical audit of language versions
- Check of hreflang, canonicals and redirects
- Prioritized list of fixes
- 1-hour walkthrough call
02
Launch for 1–2 countries
Businesses entering a new market
- Structure choice and hreflang setup
- Keyword research for the country
- Localization of up to 10 key pages
- Search Console setup
03
Multi-market
Stores and services working in 3+ countries
- Structure for several countries and languages
- Localization of catalog or service sections
- Content plan per market
- Monthly monitoring of rankings and errors
How we work
Audit and goals
We review the site, current traffic and the countries you want to enter. We agree a pilot KPI, such as impressions and leads from the new market.
Structure
We choose subfolders, subdomains or country domains and draw the page map for each market.
Technical setup
We add hreflang, canonicals and redirects, and update the sitemap. Everything is tested before going live.
Localization
We prepare copy and meta tags around local search queries. AI speeds up drafts; a native speaker or editor reviews them.
Launch and monitoring
We open versions for indexing and watch Search Console for errors. Payment is in stages, and all access stays with you.
Scope and limits
- We don't promise position #1 by a set date: results depend on competition, and indexing takes weeks
- We don't publish raw machine translation: key pages need an editor or native speaker
- We don't work on Asian markets or promise results where we have no experience
FAQ
What is hreflang in plain words?
It's a tag in the page code that tells Google which page is for which language and country, for example German speakers in Germany versus English speakers in the US. Without it, search engines may show the wrong version.
Do I need a separate domain for each country?
Not usually. Subfolders such as site.com/de/ work for most businesses. Country domains cost more to maintain, so choose them only for a strong reason: brand, regulation or local trust.
Can I just machine-translate my site?
For a draft, yes. For publishing, no: errors in terminology, currency and tone put buyers off. We use AI for speed, but a person reviews key pages.
How long until I see results?
Google usually picks up technical fixes within a few weeks. Steady traffic from a new country typically takes a few months. That's why we run a pilot with a measurable KPI instead of vague promises.
What do you need from me?
Access to your site and Search Console, a list of target countries and languages, and details on shipping, payments and legal requirements. If you have no editor, we can help find one.
Who owns the accounts and files?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.