The email falls apart in Outlook: images shift and buttons disappear
We build in MJML and test the output across major mail clients. For Outlook we add dedicated fallbacks, since it renders HTML with its own engine.
Email templates that look right in Gmail, Outlook and on mobile
We code responsive emails in MJML (a markup language that compiles to reliable email HTML) and load them into your sending platform. They hold up across mail clients instead of breaking on send day.
Quote and schedule after your brief
Who it's for
- Online stores that need order, cart and promo emails
- Businesses sending regular newsletters or offers
- Teams whose emails break in Outlook or Gmail
- Companies building automated email flows connected to a CRM
Problems we solve
On mobile the text is tiny and buttons are hard to tap
We make the layout responsive: single column on small screens, large tap targets, readable type. We also check dark mode.
Every campaign is rebuilt from scratch, which is slow and costly
We build a library of blocks: header, product card, button, footer. Your team assembles new emails from them without a developer.
Emails land in spam or look empty with images blocked
We write clean code, add a plain-text version and meaningful alt text. This does not guarantee inbox placement, but it removes the common technical causes.
What's included
- Review of your design file (Figma or other) and agreement on blocks
- MJML build with HTML export
- Responsive layout for mobile, tablet and desktop
- Outlook fallbacks (VML for buttons and backgrounds)
- Dark mode support where technically possible
- Image optimization and alt text
- Plain-text version of the email
- Test sends to Gmail, Outlook and Apple Mail
- Import into your platform: Mailchimp, SendGrid, Klaviyo, Brevo, HubSpot and others
- Personalization variables: name, products, promo code
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Single template
One-off campaign or a test
- 1 email from your finished design
- Responsive MJML build
- Checked in three mail clients
- Import into your sending platform
02
Template set (5)
Stores and services with regular emails
- 5 emails in one style
- Library of reusable blocks
- Personalization variables
- Tested in Gmail, Outlook, Apple Mail
- Import and short usage notes
03
Email system
Automation: transactional emails and flows
- 10+ templates: orders, abandoned cart, welcome
- Shared block library
- Variables connected to your CRM or store
- Setup inside your sending platform
- Training for your team
How we work
Brief and design
We receive your design or create one from your brand. We agree on the blocks and variables you need.
MJML build
We assemble the template from blocks, add Outlook fallbacks and dark mode styles.
Testing
We send test emails to the main clients and phones, then fix any differences.
Platform import
We upload templates to your account and check variables with real data.
Handover
You receive the MJML source and HTML. Everything is yours under the agreed terms.
Scope and limits
- We do not promise inbox placement: it depends on domain reputation and sending setup
- We do not guarantee identical rendering in every old mail client: we get as close as possible, but some differences remain
- We do not write campaign copy or run campaigns under this service: only the build and integration
FAQ
What is MJML and why not plain HTML?
MJML is a language that simplifies building email code. Mail clients handle HTML worse than browsers, so emails need tables and workarounds. MJML generates most of that code, and we hand-tune what Outlook needs.
What do you need from me?
A design file (Figma or similar), brand guidelines, logo and images. We also need access to your sending platform for the import. If you have no design, we can create it separately.
Which sending platforms do you support?
Mailchimp, SendGrid, Klaviyo, Brevo, HubSpot and most others that accept custom HTML. Before we start we check your platform's limits.
Will emails work in dark mode?
Yes, we prepare dark mode styles and test them. Some clients recolor emails on their own, so control is limited. We choose approaches that hold up under that.
Can I edit the emails myself later?
Yes. You get the MJML files and the block library. Text and images can be changed in your platform's editor or in the files. Larger changes we can do for a separate fee.
How are price and payment set?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.