People visit the site, look around and vanish
We install the Meta pixel and Google tags (code that remembers visitors) and build audiences by action: product view, cart, unsent form.
Bring back visitors who left without converting
Most people don't buy on the first visit. Retargeting (ads shown only to people who already visited your site) reminds them on Facebook, Instagram, Google and YouTube. We set it up to produce leads and sales, not just impressions.
Quote and schedule after your brief
Who it's for
- Online stores with abandoned carts
- Service sites with long decisions: renovation, education, healthcare, B2B
- Businesses already paying for traffic but losing most visitors
- Owners who want repeat sales from existing customers
Problems we solve
The same ad is shown to everyone
We split audiences by behavior and recency. Cart abandoners see that exact product. Blog readers see a helpful offer.
The ads become annoying and burn goodwill
We cap frequency, exclude people who already bought, and rotate creatives regularly.
No way to tell if retargeting pays off
Before launch we agree a pilot KPI with you: cost per lead or purchase. The report uses real data from your accounts.
What's included
- Tracking audit: Meta pixel, Google Tag, GA4, events
- Event setup: view, add to cart, checkout, lead
- Audience building with recency windows (for example 7, 30, an agreed period)
- Exclusions for buyers and people who already submitted a lead
- Campaign setup in Meta Ads or Google Ads (dynamic retargeting for stores)
- 3–6 creatives and copy variants by segment
- Frequency caps
- KPI reporting setup
- Weekly review during the pilot
- Handover of all accounts and access to you
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Start
Sites with a simple funnel: a landing page or small catalog
- Pixel and event audit and setup
- 1–2 audiences
- One platform: Meta or Google
- 3 creatives
- Report after two weeks
02
Store
Online stores with a cart and catalog
- Event and product feed setup
- Dynamic retargeting
- 3–4 audiences with exclusions
- Catalog creatives
- Weekly reports
03
Ongoing
Businesses with live ads that need monthly optimization
- Campaign management on Meta and Google
- Monthly creative refresh
- Audience and copy testing
- Monthly KPI report
- Review call
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
KPI agreement
We set the pilot goal: cost per lead or purchase. We agree on payment stages.
Tracking and audiences
We configure events and build audiences. We verify that data actually arrives.
Campaign launch
We prepare creatives, launch retargeting and monitor frequency.
Report and decision
After the pilot we show the numbers and recommend: scale, change or stop.
Scope and limits
- We don't promise a specific number of sales: it depends on your site, price and demand
- We won't run retargeting on a site with almost no traffic: there is nobody to show ads to
- We don't guarantee complete tracking: some users decline cookies, so data is partial
FAQ
How many visitors do I need for retargeting to work?
Meta and Google need audiences of at least a few hundred people. With low traffic it's better to start with Google Ads or Meta Ads first. We'll tell you honestly if it's too early.
Do I need my own ad accounts?
Yes, and they will be yours. If you don't have them, we create them under your company. All access is yours under the agreed terms.
Is the ad budget included in the price?
No. You pay the budget directly to Meta or Google. We give a recommended starting range based on audience size.
How is retargeting different from regular ads?
Regular ads look for new people. Retargeting shows only to people who already visited your site. They know you, so they return more often.
What about GDPR and cookie consent?
For EU and UK visitors you need a consent banner and correctly configured tags. We help set it up so tracking fires only after consent.
How does retargeting fit with your other services?
It is one link in the chain: website, customers and automation. The site brings people in, ads bring back those who didn't convert, and CRM and AI agents handle the leads without manual work.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.