We pay for impressions but have no idea where they run
We turn on site verification and blocklists. Your report shows exactly where ads appeared, and weak placements get cut.
Programmatic advertising that reaches the right people, not random sites
We buy ad inventory through a DSP (demand-side platform: software that bids for ad slots in real time and targets by audience). You pay for relevant viewers, not for whatever site is cheapest.
Quote and schedule after your brief
Who it's for
- E-commerce stores that need to win back visitors who left without buying
- Businesses with long sales cycles: B2B, real estate, education, healthcare
- Companies that have outgrown Google Ads and Meta Ads and need another channel
- Brands targeting audiences across the EU, UK, US, Canada or Australia
Problems we solve
People visit the site, look around and disappear
We set up retargeting (repeat ads to people who already visited) with behaviour-based segments. Someone who viewed a product sees that product, not a generic banner.
Agencies take a cut of the budget and don't explain where the money goes
We charge a flat fee and publish prices on the site. You fund your own DSP account, and we never hold your ad money.
We can't tell whether programmatic will pay off at all
We start with a pilot and agree one measurable KPI up front, such as cost per lead or number of returning visitors. You decide on scaling after seeing numbers, not promises.
What's included
- DSP selection to fit your market and budget
- Account opened in your company's name, so access and funds stay with you
- Pixel and event setup on your site so results can be measured
- Audience segments: retargeting, lookalikes, contextual and topic targeting
- Creatives: banners in standard sizes and short videos, with AI speeding up variants
- Controls: frequency caps, geography, time of day, site blocklists
- Viewability and bot-traffic checks via verification tools
- Leads passed to your CRM and an automatic weekly report
- Creative and bid testing with weekly optimisation
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Pilot
For teams that want to test the channel without a big commitment
- DSP choice and account setup
- Pixel, events and one retargeting segment
- Up to 6 banners in several sizes
- End-of-pilot report measured against the KPI
02
Managed
For businesses whose pilot showed a result
- Several audience segments
- Weekly bid and placement optimisation
- New creatives every month
- Leads in CRM and an automated report
03
Multichannel
For larger campaigns with video, CTV (connected TV) and several countries
- Video and CTV alongside display
- Separate campaigns per country
- Attribution alongside Google Ads and Meta Ads
- One dashboard across channels
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Account and measurement
We open a DSP account in your company's name and install the pixel with events. Without this, results can't be counted.
Creatives and segments
We build banners and videos, set up audiences and add controls. You approve everything before the first impression.
Pilot
We launch on a small budget and review the KPI weekly. Weak placements and creatives get switched off.
Scale or stop
After the pilot you get a report with real numbers. If the channel doesn't pay back, we say so and don't push to continue.
Scope and limits
- We don't promise a set number of leads. That depends on your product, price and website.
- We don't recommend programmatic on a very small budget: DSPs have their own minimums, and an auction needs enough volume to learn from.
- We don't claim perfect attribution. Some buyers see a banner but convert via search, and the report will show that as it is.
FAQ
What is programmatic advertising in plain terms?
It is ad buying that happens automatically, in an auction, the moment someone opens a page. The system decides whether your ad is worth showing to that person. You run it through a DSP, the platform used for buying.
How is it different from Google Ads?
Google Ads catches people who are already searching. Programmatic works earlier and later: it reminds people about you and reaches them across thousands of sites, video and connected TV. The two channels usually complement each other.
Who pays for impressions and who owns the account?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
What ad budget do I need?
It depends on the DSP, country and ad type. Before we start, we check the platform's minimums and tell you honestly whether the budget is enough for a pilot. If not, we suggest another channel.
What do you need from me?
Access to your site to install the pixel, your logo and brand materials, a description of your audience, and a goal. We prepare the banner variants and send them for your approval.
Can you run campaigns in the EU, US and other markets?
Yes. We pick a DSP with coverage in the countries you need and follow cookie consent rules (GDPR and equivalents). Creatives are written in your audience's language.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.