Money is spent, leads are few, and nobody can explain why
We go through campaign structure, search terms, audiences and placements. You get a list of specific cost lines that return nothing.
Ad account audit: find where your budget is wasted
We review your Google Ads and Meta Ads accounts and show which spend brings no leads or sales. You get a prioritised report: what to pause, what to fix, what to scale.
Quote and schedule after your brief
Who it's for
- You have been paying for ads for months and leads are fewer or more expensive
- An agency or freelancer runs your ads and you cannot check their work
- You plan to raise the budget and want to find leaks first
- You are handing accounts to a new vendor and need a clear starting point
Problems we solve
I am not sure conversions are tracked correctly
We check GA4, Google Tag Manager, the Meta Pixel and the Conversions API (server-side event sending). Duplicated or missing conversions are common.
My agency sends reports, but the numbers do not mean much to me
We match account data against your CRM or sales sheet and explain in plain words what actually produced revenue.
I am not sure the accounts are actually mine
We check who owns the ad accounts, the Business Manager and the payment profile. If access sits with someone else, we outline how to get it back.
What's included
- Review of campaign and ad group structure in Google Ads and Meta Ads
- Search terms analysis and a negative keyword list (terms that should never trigger your ads)
- Check of geotargeting, schedules, devices and languages
- Review of Performance Max, Advantage+ and Shopping campaigns where used
- Google Merchant Center and product feed check for online stores
- Tracking audit: GA4, Tag Manager, Meta Pixel, Conversions API, events and goals
- Review of ads, creatives, landing pages and page load speed
- Reconciliation of ad data with your CRM or lead sheet
- Check of account ownership and user permissions
- Prioritised report with a 30-day action plan
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Express
One account, a smaller budget, a quick answer needed
- Audit of one account (Google Ads or Meta Ads)
- Search terms, negatives, structure
- Short report with the top 10 issues
- 30-minute video walkthrough
02
Standard
Businesses advertising on Google and Meta at the same time
- Audit of two accounts
- Tracking check: GA4, pixel, Tag Manager
- Reconciliation with CRM or lead sheet
- Prioritised report with a 30-day plan
03
Deep audit
Online stores and larger budgets with several campaigns or markets
- Audit of all accounts, including Merchant Center and Performance Max
- Conversions API specification for your developer
- Landing page and customer journey review
- Pilot plan with a measurable KPI
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Access
You give us read-only access to ad accounts and GA4. We change nothing without your approval.
Account review
We check structure, queries and tracking, and compare the numbers with your sales. Every issue is documented with a screenshot.
Report and call
You receive a prioritised report. On a video call we explain each point and answer questions.
Next step is your choice
Fix everything yourself or with your current vendor. Or we can propose a pilot with a measurable KPI and staged payment.
Scope and limits
- We do not promise a specific drop in cost per lead: the audit finds problems, and results depend on fixing them, your niche and your market
- We do not edit campaigns without your permission: during the audit we work with read-only access
- We do not judge what the data cannot show: if tracking is broken, some conclusions come with a caveat
FAQ
What access do you need to my accounts?
Read-only access to Google Ads, Meta Ads Manager and GA4 is enough. We never ask for passwords: access is granted through account settings. All accounts and files stay yours, and you can revoke access at any time.
How much does an audit cost and what affects the price?
We prepare a quote after reviewing your brief and requirements. A first stage can cover: audit of one account (Google Ads or Meta Ads); Search terms, negatives, structure. Scope, payment and schedule are agreed before work starts.
Can I order an audit if another agency runs my ads?
Yes. The audit gives you an independent view. We do not interfere with the agency's work, and you can hand the report to them as a task list.
What if my conversion tracking is broken?
We show which events are missing or duplicated and describe the fix. Data from past periods cannot be restored, though, so some conclusions are made with that limit in mind.
Will you fix the problems you find?
If you want us to, yes. Google Ads setup and management and Meta Ads setup and management are priced on our site, and we can run a pilot with a clear KPI with staged payment.
Which markets do you work with?
We audit accounts targeting Ukraine, the EU, the UK, the US, Canada and Australia. Reports are delivered in English or Ukrainian.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.