Instagram and Facebook ads keep getting more expensive
We add Pinterest as a separate channel. Pins (promoted images and videos) reach people searching for ideas to buy, and they keep getting found after a campaign ends.
Pinterest Ads that reach people already planning a purchase
People use Pinterest to plan a room, an outfit or a gift, which makes it a strong channel for design, home and fashion brands. We set up and run your ads so your products show up at that moment and lead to your site.
Quote and schedule after your brief
Who it's for
- Online stores selling furniture, decor, textiles and lighting
- Fashion, accessories and jewelry brands
- Design studios, architects and makers selling projects or products
- Brands selling in the EU, UK, US, Canada or Australia
Problems we solve
My photos look great but ads don't bring orders
We audit the site, install the Pinterest Tag (a script that tracks visitor actions) and connect purchase events. Campaigns get a clear goal instead of generic reach.
I have hundreds of products and can't make an ad for each
We connect your catalog through a product feed (a file with product data). Pinterest builds pins from your photos, prices and stock, and we set up product groups and bids.
I don't know if Pinterest works for my business at all
We agree on the schedule after clarifying scope and dependencies. After that, you can see whether to scale or stop.
What's included
- Creating or auditing a Pinterest Business account in your name and claiming your website domain
- Pinterest Tag and server-side events (Conversions API), tested so purchases and leads are counted
- Catalog connection and feed cleanup for errors
- Keyword and interest research using Pinterest Trends and search suggestions
- Pin design: static, video and collection pins in vertical 2:3 format
- Campaign structure: Shopping, traffic and awareness
- Audience setup: keywords, interests and retargeting of site visitors
- Testing of pins and copy, pausing weak variants
- Monthly report with spend, clicks, on-site actions and recommendations
- Handover of access, files and documentation to you
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Start
First-time Pinterest advertisers with a site and a few dozen products or services
- Business account and domain claim
- Pinterest Tag and site events
- Keyword research
- Up to 10 pins and one campaign
- 4-week pilot with a KPI
02
Catalog
Online stores with a wide range that want pins generated from products
- Everything in Start
- Product feed connection and cleanup
- Shopping campaigns and product groups
- Branded pin templates
- Retargeting of site visitors
03
Management
Advertisers already live who want ongoing optimization and new creatives
- Weekly review of bids and audiences
- New pins every month
- A/B tests of headlines and images
- Monthly report
- Suggestions for the site and feed
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Account and tracking
We create or connect a business account in your name and install the tag and events. Without this, ads run blind.
Catalog and creatives
We prepare the product feed, pin designs and copy. You approve everything before launch.
KPI pilot
We agree on the schedule after clarifying scope and dependencies. We review weekly and cut what doesn't work.
Report and decision
You get the numbers from the ad account, the spend and our conclusions. Together we decide whether to scale, change approach or stop.
Scope and limits
- We don't promise a specific number of orders or a fixed cost per lead. It depends on your product, price, site and niche.
- We don't promise instant results. Pinterest often needs a few weeks for the algorithm to learn, and users often come back to pins later.
- We don't shoot product photos or video unless quoted separately, and ad spend is not included in our fee. You pay Pinterest directly.
FAQ
Does Pinterest work for my kind of business?
It works best for visual products: decor, furniture, fashion, jewelry and design services. Its audience is strongest in markets like the US, UK, EU, Canada and Australia. A pilot with a KPI shows quickly whether it fits you.
Who pays for the ad spend?
You pay Pinterest directly from your own ad account. Our fee covers the work only. Payment options depend on the country of the account, so we check that at the start.
What budget do I need?
We agree on the schedule after clarifying scope and dependencies. The right amount depends on your product price and niche. We estimate it in the project brief and on the call.
How are pins different from social media posts?
A pin is a vertical image or video that links to a specific page on your site. People find it through Pinterest search, so it can keep bringing visits after the campaign ends. A feed post usually fades within days.
What do I need to provide?
Access to your site or product feed, photos and video, and your logo and brand colors. We also need either your existing Pinterest Business account or your approval to create one in your name. Everything stays yours under the agreed terms.
How will we know the ads pay off?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.