Creative fatigue keeps pushing up my cost per lead
We ship new variants every week on a plan. We replace the ones where click-through rate (CTR) drops and cost per result climbs.
Ad creatives we test until we find the ones that work
We produce a weekly stream of UGC-style videos and static ads, test them against your target metric, and keep what performs.
Quote and schedule after your brief
Who it's for
- E-commerce brands whose ads burn out within weeks
- Owners already paying for Meta or Google Ads with only one or two banners
- Service businesses and clinics that need videos with real-looking people
- Startups still searching for the message that brings leads
Problems we solve
I don't know which ad works, I just guess
Every test has a hypothesis, a budget and a success rule. After each round you get a short report: what won and why we think so.
UGC is expensive and creators are hard to manage
We write scripts and build videos from your materials and AI tools. If you need a real on-camera creator, we agree on it separately before we start.
The designer made it pretty, but it doesn't sell
We start from the offer and the customer's problem, not the image. The first test round checks the message, and only then do we polish the visuals.
What's included
- Review of your offer, competitors and the Meta Ad Library
- Hypothesis table: message angle, format, call to action
- UGC-style video scripts and editing in 9:16 for Reels, Stories and TikTok
- Static ads in 1:1, 4:5 and 9:16
- Several headline and copy variants per creative
- Test setup in your ad account, if you already have one
- Weekly report: CTR, cost per click, cost per lead
- Replacement of creatives that have worn out
- All source files handed over, accounts stay in your name
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Start
For businesses just beginning to test creatives
- 6 static ads across 2 message angles
- Headlines and copy for each
- A 2-week test plan
- A results report after the test
02
Flow
For stores and services with a steady ad budget
- 8 static ads and 3 UGC-style videos per month
- Hypothesis table and test plan
- Weekly reports
- Replacement of worn-out creatives
03
Scale
For brands with several products or markets
- 15+ static ads and 8 UGC-style videos per month
- Creatives for several audiences and languages
- Test setup and management in the ad account
- Two review calls per month
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Hypotheses
We prepare a table of message angles and formats. You approve it before production.
Production
We write scripts, edit videos and design ads. An AI pipeline speeds up variations, and senior specialists review every output.
Testing
We launch variants with a fixed test budget. We don't switch off a creative before it has enough impressions.
Select and iterate
We keep winners, build new variations from them and drop the weak ones. All files and accounts stay with you.
Scope and limits
- We don't promise a specific cost per lead or sales figure: it depends on your product, pricing and website
- We don't guarantee every creative will work. Testing exists because some variants fail
- We don't handle your media spend. You pay Meta or Google directly for impressions
FAQ
How much ad budget do I need for testing?
We prepare a quote after reviewing your brief. We list support and any third-party costs separately: subscriptions, APIs, hosting or media spend where the project needs them. Provider rates are checked before work starts.
What do you need from me?
Access to your ad account, your logo and brand colors, product photos or footage, and customer reviews if you have them. We help gather the rest.
Is it real UGC?
We make UGC-style videos using scripts, your materials and AI tools. We always label what is edited or generated. We never present invented reviews as real ones.
Which platforms do you cover?
Meta (Facebook, Instagram), TikTok and Google (Performance Max, YouTube, display). We adapt formats and length to each.
Can I buy creatives only, without campaign management?
Yes. You run them yourself or through your own media buyer. If you want management, we offer it separately: Meta Ads management and Google Ads management are priced on our site.
How does payment work, and who owns the files?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.