We tried LinkedIn, spent the budget and got nothing
We begin with a narrow pilot: one audience, one offer, one KPI. You see the cost per lead before any budget increase.
LinkedIn Ads that reach decision-makers, not just clicks
We run LinkedIn campaigns aimed at the job titles, industries and companies you want to sell to. We start with a pilot tied to one measurable KPI, then scale what works. Ads bring buyers to your site, and AI agents and your CRM handle the follow-up.
Quote and schedule after your brief
Who it's for
- B2B companies with a long sales cycle and a high deal value
- Software firms, agencies, consultancies and manufacturers selling in the EU, UK, US, Canada or Australia
- Teams that need to reach specific roles: founders, department heads, procurement
- Companies where Google Ads works but new B2B contacts are scarce
Problems we solve
Clicks are expensive and the wrong people respond
We narrow targeting by job title, company size and industry, and exclude students, freelancers and competitors. We read reports by company, not just by click.
Leads come in and then sit untouched
We connect LinkedIn Lead Gen Forms to your CRM. An AI agent replies first and hands your sales team a qualified contact.
We don't know what to say in a B2B ad
We write for one buyer problem and offer something concrete: a guide, an audit or a demo. We test 3-4 versions of copy and visuals and keep the winners.
What's included
- Review of your offer and ideal customer profile (ICP)
- Campaign Manager and Company Page setup
- Insight Tag (LinkedIn's tracking code) and conversion tracking
- Audiences by job title, industry, company size and country
- Ad copy and creatives: Single Image, Document Ads, Lead Gen Forms
- Pilot campaign with one defined KPI
- Form and landing page integration with your CRM and alerts
- Retargeting of site visitors
- Weekly adjustments to bids, audiences and ads
- Report with cost per lead and next-step recommendations
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Start
Companies trying LinkedIn for the first time
- Offer and ICP review
- Account, Insight Tag and conversion setup
- One campaign with 2-3 ads
- Lead Gen Form sending to email or CRM
02
KPI Pilot
Teams that want to test the channel with real numbers
- Everything in Start
- 2-3 audiences and 4-6 ad variants
- Website retargeting
- an agreed period of management and a final report
03
Management & Scale
Businesses where the channel has already produced leads
- Ongoing campaign management
- New creatives every month
- CRM link and AI agent for first response
- Monthly report and action plan
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Access and tracking
You give us access to your Company Page, or we create one in your name. We install the Insight Tag and confirm conversions are counted.
Pilot launch
We launch a narrow campaign with several ad variants. First data arrives within days.
Optimization
Each week we pause weak ads, tighten audiences and review bids.
Review and decision
We show cost per lead and results against the KPI. Together we decide whether to scale, change the offer or stop.
Scope and limits
- We don't promise a set number of leads: LinkedIn is expensive and results depend on niche and offer
- We don't guarantee sales: we bring contacts, your sales team closes the deal
- We don't buy contact lists or send spam: we work only through official LinkedIn advertising
FAQ
How much is the ad budget on LinkedIn?
We prepare a quote after reviewing your brief. We list support and any third-party costs separately: subscriptions, APIs, hosting or media spend where the project needs them. Provider rates are checked before work starts.
Is LinkedIn Ads right for my business?
It fits if you sell to other businesses with a meaningful deal value. For retail or low-priced consumer services it rarely pays off. We will tell you honestly during the brief.
When will the first leads arrive?
The schedule depends on scope, materials, access and external approvals. After your brief we agree on stages and acceptance criteria. For marketing outcomes, we also agree on how to measure progress: rankings, leads and sales depend on more than the work delivered.
Who owns the ad account?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
What do you need from me to start?
A description of your product and ideal customers, a LinkedIn Company Page, a website or landing page, and CRM access if you have one. If you lack a landing page, we can build one separately. The project brief shows what else is needed.
How does payment work?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.