Every vendor reports different numbers and none of them match
We connect CM360 (a single ad server that counts impressions, clicks and conversions across channels) and set up deduplication. One conversion is counted once, not once per dashboard.
Google Marketing Platform: one measurement layer for all your display and search spend
We set up and run DV360, CM360 and SA360 for brands with large ad budgets. You get one report instead of several dashboards, and leads from ads reach your CRM.
Quote and schedule after your brief
Who it's for
- Brands already spending heavily on Google Ads and display that want unified measurement
- Companies buying media through several vendors without a single view of results
- Marketing teams that want their own ad accounts, not access through an agency
- Multi-country advertisers running campaigns across several markets
Problems we solve
We keep paying to show ads to the same people again and again
In DV360 (the platform for buying display and video ads) we set frequency caps and audience exclusions. We also check that DV360 and Google Ads campaigns do not overlap.
Search campaigns are managed by hand across dozens of accounts
In SA360 (search ad management from one place) we group accounts, build campaign templates and set bid rules. Bulk changes take minutes, not days.
We cannot tell which impressions led to a CRM deal
We place Floodlight tags (code that records actions on your site) and pass offline conversions from your CRM back to the platform. You see which channels lead to sales, not just clicks.
What's included
- Audit of current ad accounts, tags and user permissions
- Measurement plan: which site actions count as conversions and how they are named
- Floodlight setup through Google Tag Manager, tested on the live site
- Consent Mode setup aligned with your cookie banner
- DV360 advertiser and campaign structure: audiences, creatives, frequency caps, brand safety
- CM360 setup with placement, publisher deal and creative tracking
- SA360 account linking, campaign templates and bid rules
- GA4 and CRM integration, including offline conversion import
- Self-updating Looker Studio dashboard
- Handover of all access: accounts and files belong to you under the agreed terms
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Audit and plan
For teams that already have accounts and want to know what is wrong with measurement
- Review of accounts, tags and permissions
- Conversion reconciliation across Google Ads, GA4 and CRM
- Prioritized list of issues
- Launch plan with budget and timeline estimate
02
Setup
For brands moving to DV360, CM360 or SA360
- Measurement plan and Floodlight tags
- Advertiser and campaign structure
- GA4 and CRM integration
- Looker Studio dashboard
- 1–2 training sessions for your team
03
Management
For companies that want us to handle day-to-day work in the platforms
- Campaign optimization in DV360 and SA360
- Tag monitoring and data quality checks
- Short weekly report and monthly review
- Creative and audience tests on an agreed plan
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Audit and access
We check which accounts exist, who owns them and which tags sit on your site. If you have no seat in the platforms, we explain how to get one through an authorized Google reseller.
Pilot with a measurable KPI
We take one campaign or one market. Together we set a KPI, such as cost per CRM-qualified lead, and a review date.
Launch and data check
We launch tags and campaigns, then reconcile numbers between the platforms and your CRM. Payment is in stages: after the audit, after launch, then monthly.
Handover and management
We hand over all access and documentation. After that you run it yourself or keep us on monthly management.
Scope and limits
- We do not promise a specific cost per click or per lead. It depends on your niche, audience and creatives. We promise honest measurement, not outcomes in advance.
- We do not buy platform access for you. DV360, CM360 and SA360 need a contract with Google or a reseller, often with a minimum spend. We help you choose, but the decision is yours.
- We do not recommend these tools for small budgets. If Google Ads is enough for you, we will say so and suggest a cheaper setup.
FAQ
Do I need DV360, CM360 and SA360 if I already use Google Ads?
Not always. Google Ads works well while you run one channel through one vendor. These platforms make sense when you have many channels, large budgets and need data in one place. The audit tells you whether they are worth it for you.
How do I get access to the platforms?
DV360, CM360 and SA360 are sold under a contract with Google or through an authorized reseller. Terms, including minimum spend, depend on your region. We help prepare the request and set everything up once access is granted.
Who owns the accounts and data?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Do you handle cookie consent requirements?
Yes. We set up Consent Mode (a setting that respects each visitor's cookie choice) together with your consent banner. The platform then models part of the conversions, so numbers will not always match your CRM. We show that gap in the report.
What does the media budget cost?
We prepare a quote after reviewing your brief. We list support and any third-party costs separately: subscriptions, APIs, hosting or media spend where the project needs them. Provider rates are checked before work starts.
How quickly will I see results?
First data from tags and campaigns appears within the first weeks after launch. Bid optimization needs a learning period, so we draw conclusions on your KPI after the review date agreed in the pilot.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.