Lots of installs, but few people sign up or buy
We optimise for an in-app event: signup, first purchase, lead. The ad platform then looks for people who take action, not just people who tap Install.
Get installs from people who will actually use your app
We run paid campaigns for iOS and Android apps on Google, Meta and Apple Search Ads. We measure more than installs: signups and first purchases too. Once users arrive, they can be nurtured through CRM and automated messages.
Quote and schedule after your brief
Who it's for
- Founders of new apps who need their first users
- Businesses with an app where installs are costly or low quality
- E-commerce and delivery services moving customers from web to app
- Startups that want to test a niche against a clear KPI before big spend
Problems we solve
I can't tell where users come from or what they do
We set up tracking with Firebase and, where needed, an MMP (a mobile measurement partner that links installs to ads), such as AppsFlyer or Adjust. You see cost per install and cost per action by source.
Ads run, but the App Store or Google Play page doesn't convince
We review the icon, screenshots, description and ratings, and give you a list of fixes. Creatives are built to match what the person will see in the store.
The ad budget burns and the result is unclear
We start with a pilot: a small budget and one agreed KPI, such as cost per signup. We scale only what produces numbers.
What's included
- Audit of the app, store listing and current tracking
- Firebase and event setup (signup, purchase, lead); MMP if needed
- Deep link setup (links that open a specific screen in the app)
- Google Ads app campaigns (Search, YouTube, Google Play)
- Meta install campaigns (Facebook, Instagram)
- Apple Search Ads for iOS: keywords and competitor terms in the App Store
- Creatives: static banners and short videos from our AI production pipeline
- Tests of ad variants, audiences and countries
- Weekly report: spend, cost per install, cost per action, traffic quality
- Handover of all ad accounts and access to you
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Launch
Teams with a live app who want to test one platform
- Store listing audit
- Event and tracking setup
- One ad platform: Google, Meta or Apple Search Ads
- Starter set of creatives
- Pilot with an agreed KPI
02
Single-platform management
Teams that passed the pilot and want a steady flow of users
- Daily campaign monitoring
- New creatives every month
- Audience and country tests
- Weekly report
- Store listing recommendations
03
Multi-platform
Teams selling on iOS and Android that want several traffic sources
- Two to three platforms at once
- One report across all sources
- Link to CRM and push or email flows
- Creative tests across formats
- Monthly call with a plan for the next period
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Tracking and events
We set up measurement of in-app actions. Without it, ads run blind, so we don't launch without it.
Pilot with a KPI
Together we pick one metric, such as cost per signup, and a small budget. We launch the first creatives and platforms.
Optimisation
We switch off what doesn't work and push what drives in-app actions. You get a report every week.
Scale and handover
If the KPI is met, we raise the budget step by step. All accounts and files stay with you under the agreed terms.
Scope and limits
- We don't guarantee a specific cost per install: it depends on niche, country and the app itself
- We don't cover the ad budget: you pay it directly to the platforms, separately from our fee
- We can't fix a weak product: if users leave after the first session, that has to be solved inside the app
FAQ
How much does the ad spend itself cost, on top of your fee?
We prepare a quote after reviewing your brief. We list support and any third-party costs separately: subscriptions, APIs, hosting or media spend where the project needs them. Provider rates are checked before work starts.
What do you need from me to start?
Links to your app in the stores, access to Firebase or other analytics, and developer accounts. We also need your logo and any material we can use in ads. If something is missing, we help prepare it.
How do iOS and Android campaigns differ?
On iOS, Apple's privacy rules limit attribution data, so measurement setup matters more. Android allows more precise tracking. That's why we build separate campaigns and separate reports.
Can ads run without a developer?
Partly. In-app events need an SDK (a piece of code that collects data), and a developer installs it. We write the technical spec and check the result.
How do you deal with low-quality traffic and bots?
We optimise for in-app actions, not installs alone. We watch sources, countries and the behaviour of new users, and switch off suspicious sources.
Can I take the accounts if I decide to leave?
Yes. All ad accounts, files and access belong to you under the agreed terms. We manage them, we don't own them. Payment is in stages, with no lock-in.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.