We launched and nobody finds us on Google
We research keywords (what your customers actually type) before design starts. Each keyword group gets its own planned page.
SEO for a new website: build the search foundation before launch
We plan keywords, site structure and technical setup while the site is still being designed. Google understands the site faster after launch, and you avoid rebuilding pages later.
Quote and schedule after your brief
Who it's for
- Owners commissioning a new site or a redesign
- Online stores about to launch a catalog
- Businesses migrating to a new platform or domain
- Companies entering new markets with a fresh site
Problems we solve
Traffic dropped after our last redesign
We build a redirect map (old URLs pointing to new ones) and test it before launch and again after.
The developers don't do SEO, and the SEO person arrives when everything is built
We write SEO requirements for the designer and developer before work starts. Changes at that stage cost far less than fixes after launch.
I can't tell what I'm paying for
We prepare a quote after your brief. The pilot has a measurable KPI, such as pages indexed and rankings for an agreed keyword list.
What's included
- Competitor and niche analysis: who already ranks for your queries
- Keyword research and grouping by service, category or product
- Site structure and URL plan
- SEO requirements for designer and developer: headings, page templates, internal links
- Technical basics: robots.txt, sitemap.xml, canonical tags, speed, mobile version
- Schema.org markup (structured data for Google) for the company, products and FAQs
- Title and meta description for key pages
- Redirect map for migrating sites
- Google Search Console and Google Analytics 4 setup
- Pre-launch audit and indexing checks after launch
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Start
A landing page or small site up to 10 pages
- Core keyword research
- Structure and metadata
- Technical checklist for the developer
- Search Console and GA4
02
Company site
A business site with several services or languages
- Extended research and competitor analysis
- SEO requirements for page templates
- Schema.org markup
- Redirects if there is an old site
- Pre-launch audit
03
Online store
Catalog of 100+ products with filters and categories
- Keyword research by category and product
- Rules for filters and pagination
- Metadata templates for categories and products
- Product schema markup
- Indexing checks after launch
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Niche and keyword research
We study competitors and collect keywords. We agree priorities with you.
Structure and requirements
We prepare the site structure and SEO requirements, then hand them to your team or ours.
Pre-launch audit
We check the staging site against a checklist: indexing, redirects, speed, markup.
Launch and monitoring
We submit the sitemap in Search Console and track indexing. All accounts and files are yours under the agreed terms.
Scope and limits
- We do not promise a top position by a set date: rankings depend on competition and your site
- We do not write all site copy in this package: copywriting is priced separately
- We do not buy spammy links. Ongoing SEO is a separate service
FAQ
Why do SEO before launch?
Structure, URLs and templates are cheaper to change during design. After launch, edits touch finished code and layouts. You also start the indexing clock earlier.
Do I need to have the site built by you?
No. We can work with your existing developer and hand over the SEO requirements. If we build the site, SEO is part of the process under the agreed terms.
When will I see results?
Indexing shows within days or weeks of launch. Rankings and traffic depend on your niche and competition, so we do not guarantee exact timing. For a pilot we agree a measurable KPI in advance.
What do I need to provide?
A description of your services or products, a list of competitors if you have one, and access to your old site and analytics. For a migration we also need domain and hosting access.
Does this work for international markets?
Yes. For the EU, UK, US, Canada and Australia we set up language versions with hreflang tags (which tell Google which language is for which country). Keyword research is done separately per market.
How does payment work?
Payment terms are agreed with the quote before work starts. For a staged project, we describe the result and acceptance criteria for each stage. Support and third-party services are listed separately.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.