Traffic dropped and nobody can explain why
We match the drop date against known Google updates, site changes and Search Console data. That separates penalties from technical errors and seasonality.
Find out why Google traffic dropped, and get your site back in search
We work out whether the drop comes from a manual action, an algorithmic filter or a technical mistake. Then we write a prioritised plan and fix the causes.
Quote and schedule after your brief
Who it's for
- Site owners whose traffic fell sharply after a Google update
- Anyone with a manual action message in Google Search Console
- Stores and service sites that lost leads after a migration or redesign
- Companies that bought links or content from past vendors and worry about the fallout
Problems we solve
A previous SEO vendor cleaned up links and it got worse
We review the work history and the disavow file (a list of links you ask Google to ignore). It is often filled in without need and can hurt. We reverse what can be reversed.
There is a manual action in Search Console and the reconsideration request is unclear
We find the violation, fix it across the whole site and prepare a reconsideration request with evidence of the fixes.
Pages vanished from search after a CMS move or redesign
We check redirects, robots.txt, noindex tags and canonical URLs. The cause is often there, not in a penalty.
What's included
- Search Console review: impressions, clicks, manual actions, indexing issues
- Matching the drop date to known Google updates
- Technical crawl in Screaming Frog (a tool that scans pages the way a search bot does)
- Checks of redirects, robots.txt, noindex, canonicals and page speed
- Backlink audit in Ahrefs or Semrush: paid, spammy and unnatural anchors
- Content quality review: duplicates, thin pages, mass-produced text with no value
- Security check: hacked pages, injected code, spam in search results
- Prioritised fix plan with owners and deadlines
- Reconsideration request, if there is a manual action
- Recovery tracking in Search Console and GA4 after the fixes
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Express audit
Small site, you need the cause of the drop quickly
- Search Console and GA4 analysis
- Technical site check
- A clear conclusion on what happened
- Short list of first fixes
02
Full audit and plan
Store or corporate site where several causes are likely
- Everything in the express audit
- Backlink and content audit
- Security check
- Step-by-step plan with priorities
- Call with your developer
03
Recovery, done for you
Teams that want us to fix the causes and guide the site back
- Full audit and plan
- Technical and content fixes
- Backlink profile cleanup
- Reconsideration request, if needed
- Monthly report on rankings and traffic
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Diagnosis
We collect data, crawl the site and review links and content. We identify the type of problem and when it started.
Pilot with a measurable KPI
We agree on one metric, for example pages in the index or Google clicks to key sections. We make the first fixes and watch the trend.
Fixes
We work through the plan by priority. You pay in stages, and all files and access stay with you.
Monitoring and report
We track recovery in Search Console, show what changed and what remains to be done.
Scope and limits
- We do not promise a return of traffic by a set date. After a core update, recovery may wait for the next one.
- We do not promise full recovery. Sometimes the old traffic relied on tactics that no longer work.
- We do not buy links or bypass Google's rules. We only remove violations.
FAQ
How do I know if it is a penalty or just a dip?
We check the Manual Actions report in Search Console first. If it is empty, we compare the drop date to Google updates and to changes made on your site. Often it turns out to be a technical error, not a penalty.
How long does recovery take?
The schedule depends on scope, materials, access and external approvals. After your brief we agree on stages and acceptance criteria. For marketing outcomes, we also agree on how to measure progress: rankings, leads and sales depend on more than the work delivered.
What do I need to provide?
Owner or full-permission access to Search Console, access to GA4 and to your CMS or at least to your developer. A list of site changes and past SEO contracts is also useful.
Do I always need to disavow links?
No. Google usually ignores random spam. A disavow file is rarely needed, for example when you bought links or got a manual action for them. We check each case separately.
Can I see the price before we start?
Yes. We prepare a quote after your brief. We clarify requirements and prepare a quote after your brief. We confirm the final amount after a short look at your data.
Who owns the accounts and files?
We agree on the handover of code, materials and account access before work starts. Third-party licences and services are listed separately when needed.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.