The app is live, but nobody finds it
We build a keyword set (the queries users actually type), study competitors, and rewrite the title, subtitle and description around those queries.
Get your app found in App Store and Google Play search
ASO (App Store Optimization) is the work of improving how your app ranks in store search and how its page converts. We research keywords, rewrite metadata and rebuild visuals. The goal is more organic installs without raising your ad budget.
Quote and schedule after your brief
Who it's for
- App owners who get few installs from store search
- Startups preparing a launch on iOS and Android
- Teams paying for install ads who want a lower cost per install
- Products entering EU, UK, US, Canada or Australia markets
Problems we solve
Plenty of page views, few installs
We redesign the icon, screenshots and preview video, then run A/B tests where the store supports them to see what converts.
Unclear which keywords to use in which country
We prepare separate localizations per market. Not a plain translation: we research the terms people in that country really search.
Nobody owns ASO after launch
We can run it monthly: track rankings, reply to reviews, and update copy and visuals after each release.
What's included
- Audit of your current App Store and Google Play pages
- Analysis of 5–10 direct competitors
- Keyword research grouped by search volume and difficulty
- Title, subtitle, short and long description written for target queries
- App Store keyword field (100 characters) checked for duplicates
- Icon and screenshots: structure, copy, mockups
- Metadata localization for chosen languages
- A/B test setup (Store Listing Experiments on Google Play, Product Page Optimization on App Store)
- Keyword ranking report before and after changes
- Handover of all materials and access to you
Choose the scope
Use a package to describe what you need. We agree on the quote and schedule after reviewing your brief and requirements.
01
Audit
For teams that want to know what is wrong and implement fixes themselves
- Audit of both store pages
- Competitor analysis
- Keyword list
- Copy and visual recommendations
02
Optimization
For apps that need a full page refresh
- Everything in Audit
- New metadata for App Store and Google Play
- Icon and screenshots: concept and mockups
- Localization into 1–2 languages
- 30-day results report
03
Ongoing ASO
For apps that need steady organic growth
- Weekly ranking monitoring
- Metadata updates after releases
- A/B tests for icon and screenshots
- Review replies
- Monthly report
How we work
Brief and requirements
You describe the task and current workflow. We clarify requirements, choose a first stage and prepare a quote.
Audit and keyword research
We check which queries you rank for today and where competitors are stronger, then build the keyword list.
New copy and visuals
We write the metadata and design icon and screenshot mockups. You approve everything before it goes live.
Pilot with a KPI
We publish the updates and agree on a measurable target, such as rankings for key queries or page-to-install conversion. Payment is in stages.
Review and adjust
We agree on the schedule after clarifying scope and dependencies.
Scope and limits
- We do not promise a top spot: rankings depend on competitors, ratings and the app itself
- We do not buy fake reviews or installs: stores ban accounts for it
- We do not fix the product: ASO cannot make up for crashes or a low rating
FAQ
How long until I see results?
The schedule depends on scope, materials, access and external approvals. After your brief we agree on stages and acceptance criteria. For marketing outcomes, we also agree on how to measure progress: rankings, leads and sales depend on more than the work delivered.
How is ASO different from app install ads?
Ads cost money per install and stop when the budget does. ASO improves organic visibility in store search and keeps working. Many teams combine both, since better pages also lower ad cost per install.
What access do you need?
Analytics access in App Store Connect and Google Play Console is enough to begin. To publish updates we need a role that can edit the listing. All accounts and files stay yours.
Do you work on apps for international markets?
Yes. We write metadata in English and other European languages and research queries per country. For harder languages we can bring in a native speaker to review.
What is a pilot with a KPI?
A short phase with a measurable goal agreed in advance, for example reaching the top 20 for three key queries or lifting page conversion. After the pilot you decide whether to continue.
How does this fit with the website and automation?
Your site and app bring in customers, and ASO brings them from store search. Leads and users can then flow into a CRM, while an AI agent and workflows handle routine work: replies, reminders, handoff to a manager.
Start with your task
Describe your business, the outcome you need and your current workflow. We will clarify the requirements and prepare a quote after your brief.